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Renrenle Commercial Group 2010: A Company Profile
Access Asia Ltd, June 2010, Pages: 16
Renrenle is still a relatively small sized chain in the supermarkets sector, but it has seen strong physical and financial growth over the past few years. Founded in 1996, Renrenle operates hypermarkets, superstores and department stores in Guangdong, Guangxi, Fujian, Shaanxi, Sichuan, Chongqing and Tianjin. At the end of June 2009, the company had 82 stores
Renrenle is expanding out of its home-turf of southern China, and this is helping it to generate new growth. However, weakened economics in these southern provinces have affected revenues and same store sales in those core markets.
Renrenle is clearly developing innovative and efficient business practices, and is a leading proponent of private label in the supermarkets sector in China.
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