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Tomorrow’s Clothing Retail: Sectors, Markets and Routes - Forecasts to 2016
just-style, June 2010, Pages: 56
Following on from just-style's recent report predicting tomorrow's apparel manufacturing industry, this sister title looks at tomorrow's clothing retail market. This think-piece report is about the whole of clothing retail, now and in the future. It is an analysis of where the consumers' money will be spent. Accordingly, it has been split into broad price, merchandise and geography segments. These are:
- Price (luxury; mass; value).
- Merchandise (women’s outerwear; women’s underwear; menswear; childrenswear; accessories).
- Regional geography (North America; Western Europe; Japan; Middle East; BRICs).
The main question that the report poses is whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands, in what is now a differently constructed business and political world.
Extract: Retailers’ behaviours have been erratic, not to say schizophrenic since October 2008. In turn, we witnessed:
- an immediate reaction to dramatic falls in demand by a wave of offers;
- a realisation that SS09 would be heavily overstocked;
- a savage reduction in purchases for AW09;
- a ‘play it safe’ merchandise choice approach to SS10;
- for AW10 some have prepared for recovery; others have banked on double dip recession.
In this situation, the report considers four future drivers of the industry.
Following Chapter 1's Executive summary, Chapter 2 Introduction describes how the report will address the main question posed - whether the financial crises of 2008-2010 have created a paradigm shift in the behaviour of consumers, retailers and brands.
It answers the question by providing:
- the nature of the luxury, mass and value markets in Chapter 3, with the use of price-fashion matrices;
- the economics of the apparel market in Chapter 4, with the use of luxury, mass and value cost structures;
- the segments of the apparel market in Chapter 5, with the use of merchandise categories, fashionability and price points;
- a hypothesis for the future and an analysis of four major issues: polarisation, e-commerce, green and supply chain in Chapters 6-10;
- a forecast of future hotspots by merchandise categories, fashionability, price points and regions in Chapter 11. Here, this chapter provides historic and forecasted % share of the global clothing retail market by clothing segment and price point.
This report provides an essential insight into how the recent downturn has left the world clothing retail industry, its effects and where the industry will likely head out to 2016.
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