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Indian Hologram Market 2010

CYGNUS Business Consulting & Research, June 2010, Pages: 39


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The hologram market in India currently estimated at Rs4.5 billion is projected to grow at a 15% CAGR for the next 5 years, driven by the increasing need for enhanced security and protection of consumers from counterfeit products. As per various surveys, about 10% of Soft Drinks and FMCG products, 20% of liquor and pharmaceuticals, 30% of cosmetics and music CDs and Videos, 40% of fans and 45% of automotive spares sold in India are counterfeit which cause not only revenue loss to the genuine manufacturers but also have harmful effects on consumers. Holograms can help in prevention of the same and assure secure and genuine products to the consumers. As per the author's estimates currently 50% of the hologram market is contributed by liquor excise followed by Pharmaceuticals ( 20%), FMCG ( 8%) and Auto components ( 3% ). This presents an excellent business opportunity for hologram manufacturers.

In the backdrop of the above scenario, the author has come out with an Industry Outlook Report on the Indian Hologram industry. The report comprises of 4 chapters; first chapter introduces the product and discusses its features. Second chapter provides an overview of the hologram market in India including its size & growth, facts about holograms market user segments, types of holograms, major user segments, and global & domestic market scenarios. While the third chapter profiles the major players in the Indian hologram market, fourth chapter discusses the sector's future outlook.

The report will be useful for industry researchers, hologram manufacturers, manufacturers of branded and security sensitive products, advisory firms in the sector and global investors looking at India in terms of future investments in this industry



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