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Reliable Fundraising in Unreliable Times: What Good Causes Need to Know to Survive and Thrive
John Wiley and Sons Ltd, Oct 2009, Pages: 304
Reliable Fundraising contains Klein's valuable advice and provides a roadmap for dealing with the most challenging issues facing social change nonprofits today. This timely book takes the best of Fundraising for the Long Haul and Fundraising in Times of Crisis and will serve as a companion to Kim's bestselling Fundraising for Social Change. In her conversational, reader-friendly style, Klein discusses the current fundraising landscape, providing an overview of the past, and then looks to the future, focusing on the need for a shift in nonprofit culture moving forward, including information on: creating and expanding a healthy fundraising program;
- new organizational forms that support fundraising;
- fundraising planning and evaluation
- common obstacles to a healthy fundraising program, including generational change, rediscovering mission, and improving back office practice
- dealing within crises and scandals (analysis, damage control, and communicating mission and message, and moving beyond a crisis) handling savings accounts, reserve funds and endowments; and
- creative approaches to fundraising
- Premium online content will consist of mini case studies, as well as pertinent checklists and forms for evaluating your organization's fundraising program in light of these pressing issues.
Praise for Reliable Fundraising in Unreliable Times
'Kim Klein has been a guru to social justice fundraisers for many years. She shows us by her efforts, and not just by her words, that it is possible to raise the money you need, no matter how marginal you feel or are considered in the larger society.'
—Rinku Sen, executive director, Applied Research Center, New York, New York; author, Stir It Up and The Accidental American
'With wisdom gleaned from over 30 years of experience, Kim Klein delivers her can-do message with wit, grace, and unabashed optimism—even in times like these. She taught us at JVP that there is still plenty of money out there; it's just unevenly distributed. Her consistent message: people give because we ask. Poking fun at money taboos, assuring us that fundraising is not that hard, Kim reminds us that the system is held in place by money: if we don't learn about it, we can't change it!'
—Penny Rosenwasser, National Board, Jewish Voice for Peace, Oakland, California
'This book is an extraordinary combination of philosophy and how to, all aimed at helping nonprofits build a movement for social justice. Kim distills three decades of fundraising and organizing experience into a book that will be helpful for novice and veteran alike.'
—Lance Evoy, director, Institute for Community Development, Concordia University, Montreal, Quebec
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