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Global Underwear Market Report 2010

yStats.com GmbH & Co. KG, July 2010, Pages: 135


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Key Findings

- In 2009, 'Men’s Underwear“ was the top growing US apparel category, reaching a growth of +11%.
- The total market for underwear in the UK was worth GBP 2.57 billion in 2009, and it is expected to increase up to GBP 2.59 billion in 2010.
- Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their local marketing and better services.
- Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among the five largest lingerie companies in Europe.
- Embry Form, Aimer, Maniform, AB Underwear and Gujin are the Top 5 lingerie brands in China.

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