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Global Underwear Market Report 2010
yStats.com GmbH & Co. KG, July 2010, Pages: 135
Key Findings
- In 2009, 'Men’s Underwear“ was the top growing US apparel category, reaching a growth of +11%. - The total market for underwear in the UK was worth GBP 2.57 billion in 2009, and it is expected to increase up to GBP 2.59 billion in 2010. - Despite the expansion of retail chains, specialty underwear retailers in Germany can compete due to their local marketing and better services. - Austrian retailer Palmers acquired the French underwear company Lejaby Group and positioned itself among the five largest lingerie companies in Europe. - Embry Form, Aimer, Maniform, AB Underwear and Gujin are the Top 5 lingerie brands in China.
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