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Apparel and Footwear: The Hispanic Consumer in the United States 2010
Mintel, June 2010, Pages: 112
More than any other group, Hispanics love to shop for clothing and apparel with their families as a recreational activity. As a result, they’re spending more time at the mall buying the latest sneakers, jeans and baby clothes, than non-Hispanics are. Spending on apparel and footwear has dropped in recent years amid a slumping economy, but Hispanic spending power—$1.2 trillion strong by 2012 and growing fast—is re-energizing this market segment. The footwear and apparel industry category has significant market share for retailers to target Hispanic shoppers with in-language and culturally relevant messages that will reward their businesses with loyal and active customers, now and even more so in the future.
This report examines the core factors influencing this market:
- The differences in apparel and footwear shopping behaviors between Hispanics and non-Hispanics
- How acculturation impacts the way Hispanics view clothing and footwear, including the cultural and psychological motivations behind their consumption
- The differences in apparel and footwear shopping behaviors between Hispanic men and women
- Where and how Hispanics shop for clothes and footwear
- An exploration of Spanish-language media preferences by this consumer group
- Behavioral differences and language preferences within the various income levels, as well as how language impacts the brands Hispanics purchase
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