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Exercise Trends in the United States 2010
Mintel, June 2010, Pages: 63
The majority of Americans are not getting enough exercise, and that means there are numerous opportunities for companies in the exercise category to help motivate them. Some of the topics covered in this report include:
- Motivations for exercising (and not exercising) among key demographics, and specific recommendations for leveraging these findings
- Products and services respondents express interest in, such as online video workouts
- Suggestions for products, services and brand positions that are likely to appeal to the sedentary
- How companies can capitalize on the desire to socialize, find a partner, and other motivations that drive exercise
- An analysis of exercise habits, motivations, and activities by gender, age, household income and other key characteristics, and brand positions likely to motivate these demographics
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