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Kids' Snacking in the United States 2010
Mintel, June 2010, Pages: 67
The kids’ snacking market is coming under increased scrutiny in light of rising childhood obesity rates. Yet all kids snack and most snack frequently - whether at home, at school, or on the go. This report, based on exclusive research among kids aged 6-11, takes a closer look at the snacking market from the kids’ perspective, examining their behaviors, attitudes, and preferences. Topics and discussion include:
- Analysis of what kids identify as their favorite snacks across the healthy, sweet and salty/savory segments
- Research on what snack attributes, benefits and marketing tactics have the greatest appeal among kids
- Insight into how increased attention to rising childhood obesity rates—from consumers, interest groups and the government—is changing how kids’ snacks are marketed and changing the snacks themselves
- Guidance for marketers and retailers looking to capitalize on growing interest in better-for-you (BFY) kids’ snacks
- An examination of recent advertising and new product activity in kids’ snacking
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