In this report, Mintel takes a look at the almost $58 billion Lawn and Garden products and services market, which has seen a boom in fortunes over the last several years, as consumers have turned to gardening as a way to economize on produce – and as a relatively inexpensive way to beautify the home.
This report takes a closer look at the following:
- Why community gardens are hot – and how manufacturers and retailers can capitalize on this - Which segment within the lawn and garden market continues to dominate, and why - Who’s using social networking, and the surprises around who’s not - What can potentially keep consumers from embracing gardening as a hobby, and how suppliers can work to combat this - How the DIY option factors into lawn and garden care - What exciting new products are becoming available to consumers in lawn care - Which demographics are most likely to garden and a look at why some choose not to - How respondents view gardening and lawn care in general – and which ones view gardening as a chore, rather than a pleasant activity
