This report explores the luxury automotive market in the U.S. It provides insight into the external and internal factors affecting sales, consumption, trends and what these may mean for future sales, promotional campaigns and industry innovations.
Specific questions that are answered in this report include, but are not limited to, the following:
- What are the segments of the luxury vehicle market and which ones are enjoying success? - How is the definition of “luxury” shifting for the U.S. car market? - Which luxury brands are dominating the market and what is the market share between import and domestic vehicles? - What components of luxury vehicles do consumers value the most and which ones compel them to spend? - What companies are working to innovate the luxury market? - Is the concept of “hybrid luxury” a sustainable one and what companies are doing it best? - How do consumers research luxury vehicles so they are directed to the ones they eventually purchase? - What are consumer perceptions regarding luxury vehicles and how are they affecting purchasing? - What media are industry leaders using to deliver effective marketing campaigns, and what actions need to be taken to improve visibility?
