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Mobile Phones in the United States 2010
Mintel, June 2010, Pages: 114
As of December 2009, 91% of American consumers own a cellphone. Despite the evident maturity of the mobile phone industry, the market has avoided the traditional consolidation and commoditization seen in many other tech products. Indeed, as phones become more and more powerful, they are taking a larger role in peoples’ lives and going far beyond voice, or even online communication.
Thanks to “all you can eat” service plans and new smartphone platforms that support a broad range of applications, consumers can use their phones for entertainment, information, news, shopping and more, making the cellphone sector a critical one for companies in virtually all industries to understand and explore.
This report will provide a detailed analysis of this important market, including:
- Historic and projected cellphone sales (including both unit sales and revenues based on dealer prices) will be provided for 2004 through 2014, along with segmented sales trends for both smartphones and standard cellphones
- Key factors driving the mobile phone industry will be discussed, including how the maturity and near-universal market penetration of cellphones impacts sector growth, new consumer usage models for cellphones, the impending launch of next-generation wireless networks, the emergence of new operating systems and the impact of a long-lasting recession to name a few
- A detailed overview of consumer behavior, attitudes and preferences regarding mobile phones, including brand ownership by demographic, features driving product choice and how consumers are using their phones.
- Thousands of consumer comments on leading social media sites have been analyzed and measured to provide a direct view of consumer sentiment outside the confines of a study
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