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Online Shopping in the United States 2010
Mintel, June 2010, Pages: 100
The explosive growth of e-commerce hit a wall in 2009, as consumers pulled back in all areas of retail. Shoppers turned to the Internet for bargains, but the consumer base for e-commerce remained flat. While sales increased substantially in the first quarter of 2010, the macroeconomic future is cloudy at best, suggesting potentially slower growth than what has historically been an achieving segment. In this environment, success is not assured—some categories and retailers will continue to post strong sales growth, while the fates of weaker retailers are less than certain. Near-term growth can no longer depend on growing adoption and will have to come from higher spend per customer, or increases in market share within an increasingly competitive market.
In this exclusive report, Mintel takes a look at how e-commerce dynamics and consumer attitudes toward online purchase are changing. Analysis and insights will answer the following questions:
- Which segments of e-commerce performed better during the recession?
- What makes Amazon so successful?
- Which initiatives are driving sales growth?
- Which forms of lead generation are increasing in effectiveness?
- Which innovations are shaping mobile commerce and the future of online retail?
- What are the key motivations behind online purchases, other than low prices?
- How comfortable are consumers making large purchases online?
- What barriers and limitations remain to higher adoption?
- How prevalent is price comparison and how is it used?
- What are the key demographics for web retailers to target?
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