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Side Dishes: The Consumer in the United States 2010
Mintel, June 2010, Pages: 104
Recent economic struggles have encouraged more people to eat at home more often, resulting in an opportunity for consumer packaged goods (CPG) companies to take advantage of shoppers' desire to stock up on side dishes that are both economical and add variety to a meal. The question is, how good a job have they done at capturing the imaginations of consumers to maximize their sales opportunities and connect with their key audiences in ways that develop loyalty, in spite of the recent economic turmoil?
For the first time ever, Mintel is releasing two separate reports on the side dish category. One is focused on the market, while the other is focused on the consumers who drive the market and ultimately determine the success or failure of products. This consumer-based report is designed to provide insights on the following:
- The impact of the recession and other external factors on side dish consumption, with a closer look at the influence of gender, age, race, and household income on the category
- An in-depth look at the major side dish segments and the brands that drive them, including an analysis of factors that influence each one of their fortunes
- Analysis of what role kids and teens play in determining what brands their parents buy and how marketers must account for their influence on the purchasing process
- What role, if any, channel shifting is playing on which outlets shoppers prefer to purchase their side dishes
- Consumer attitudes towards name brands and private label and how the recession is impacting shoppers’ perception of these offerings
- Consumer attitudes toward side dishes in general and a closer look at the factors that come into play regarding side dish purchase behavior
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