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2010 U.S. PC Gamers' Choice
Frost & Sullivan, June 2010, Pages: 59
This Frost & Sullivan research service titled 2010 U.S. PC Gamers' Choice measures PC supply/accessories and video card brand preferences among PC video gamers in the United States. The study also analyzes purchase decisions and processes among PC video gamers. Specifically, the focus of this research was on the following types of PC Supplies/Accessories: motherboards, video cards/hard drives, peripherals for enhanced gameplay, cooling components, cases/power supplies, monitors, and high-end gaming desktops.
Market Overview
Dependability and Reliability Uppermost in PC Gamers’ Selection Criteria
Among the different PC gamer supplies and accessories covered in this research, dependability and reliability were mentioned nearly across all categories as the fundamental features for motherboards, video cards, and hard disk categories. More than one-third of respondents rate reliability under pressure as the most important feature of video cards. Depending on the number of hours spent in a week playing PC video games, survey participants were classified under the following groups: casual (4-6 hours of play per week), moderate (7-9 hours of play per week), and expert (more than 9 hours of play per week). In the case of motherboards, expert players rate upgradeability and reliability as the principal criteria. 'All respondent types rate dependability as the most important feature for hard disk/solid state drives,' notes Christina Alfaro, Research Associate with Frost & Sullivan’s Customer Research Team. 'Not surprisingly, when it comes to monitors all respondent types rate resolution as a vital feature for their PC monitor.' More than one-third of PC expert gamers rate peak performance as the most important characteristic of high-end gaming desktop computers.
In the case of hard disk drives, brand perceptions are positively aligned toward Samsung, as 44 percent perceive this company as the number-one brand and 82 perceive it as among the top-three brands. Among three solid-state drive brands, alignment is high for their total top-three rankings. However, Intel leads even its nearest competitors, with nearly half (47 percent) of PC gamers ranking Intel has catapulted to the top as the number-one brand for solid state drives. Brand perceptions for gaming accessories are fairly balanced between Logitech and Microsoft. However, Logitech edges out Microsoft for the number-one ranking. While brand perception appears high for Thermaltake and Vantec, regarding the total top-three rankings, nearly twice as many PC gamers rank Thermaltake as the number-one brand of heatsinks. With regard to liquid cooling, Koolance and Thermaltake are the dominant brands; however, Koolance has overtaken Thermaltake to attain the top spot.
Consumers are exhibiting favorable views about Cooler Master Co., Ltd for computer cases, as 30 percent consider the company as the number-one brand and 67 percent perceive it as among the top-three brands. Antec, Inc. received a comparable proportion of number-one rankings. 'Brand perception alignment is similar for most brands of power supplies; however, alignment is most positively skewed toward Antec,' says Alfaro. 'Specifically, 30 percent rank Antec the number-one brand of power supplies – nearly double that of the nearest competitor.' Brand perception alignment is highest among the Samsung and LG brands of monitors, for the total top-three rankings. However, 39 percent of PC gamers vote Samsung as the number one-brand (when compared to only 21 percent for LG). Thus, Samsung occupies the top spot in the monitor space.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
- Motherboards
- Video cards/hard drives
- Peripherals for enhanced gameplay
- Cooling components
- Cases/power supplies
- Monitors
- High-end gaming desktops
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