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Triple-Play Pricing Study 2Q 2009: Getting More for Less?

Analysys Mason Group, Aug 2009, Pages: 40


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This report analyses the results of the latest iteration of Triple-play pricing study, which was conducted over the second quarter of 2009. Benchmarking almost 1000 service bundles across more than 20 European markets, the report covers broadband, and double- and triple-play services.

The issues discussed include: service pricing; ARPU uplift from multi-play services and ultra-fast broadband; optimising promotional and entry-level pricing, country-by-country benchmarks of broadband affordability and the price-per-megabit-per-second for fixed broadband services.

Triple-play pricing study 2Q 2009: getting more for less? answers your key questions:

- How is service pricing evolving as the economy begins to recover?

- What pricing uplift are ultra-fast broadband offers presently achieving?

- What uplift are operators getting from offering double- and triple-play bundles?

- What kind of price promotions are operators across Europe deploying at present and how aggressively?

- How are download and upload speeds evolving?


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