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The Connected Consumer: A Survey of Telecoms and Media Usage
Analysys Mason Group, Dec 2009, Pages: 50
Disruptive technologies and business models, such as VoIP, mobile broadband and IPTV, represent both a threat to and an opportunity for incumbent telecoms and media companies. To ensure their success, stakeholders in the telecoms and media sector must understand user demand and the impact of new technology developments and business models. Only then can they tailor their products, services and infrastructure investments to meet user demand.
This report, drawing on Analysys Mason’s survey of 4000 consumers across France, Germany, Poland and the UK, tracks and highlights trends in the evolution of consumers’ behaviour and service usage. Topics covered in this report include:
- present and intended future usage of voice services, including fixed–mobile substitution
- the demographics of service bundle and multi-play take-up
- the broadband experience and how it relates to customer satisfaction
- perceptions of, and plans for, mobile broadband services
- on-demand video consumption on the TV and online
- mobile application usage.
This is the first in a series of survey-based reports from Analysys Mason that focus on consumer usage of telecoms and media services. Subsequent reports in this series will examine specific topics in the voice, mobile broadband, fixed broadband, online content, and mobile content and applications segments. Click here to find out more.
The connected consumer: a survey of telecoms and media usage answers your key questions:
- What are consumers’ intentions for fixed and mobile voice service usage?
- How do France, Germany, Poland and the UK differ in terms of service usage patterns?
- Which applications are broadband users really using, and how does this vary between age groups?
- Which factors most affect customer satisfaction with fixed broadband services?
- How many people understand the mobile broadband proposition and are considering taking up services?
- What are the opportunities for VoD services – both online and on TV?
- How do the service usage patterns differ between consumers with touchscreen handsets and those with other devices?
- Which demographic groups are using mobile applications, and what are the factors that influence usage?
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