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European Markets for Digital and Computed Radiography
Frost & Sullivan, April 2010, Pages: 155
This Frost & Sullivan research service titled European Markets for Digital and Computed Radiography provides an overview of the digital radiography (DR) and computed radiography (CR) markets in Europe, along with an in-depth geographic analysis. It discusses the various technological trends and market opportunities across Germany, France, Italy, Spain, The United Kingdom, Benelux and Scandinavia.
Market Overview
Decline in the Prices of Electronic Archive Systems, such as PACS, to Boost the European Digital Radiography Market
Advances in innovative imaging modality have resulted in significant technological developments in radiology over the last couple of decades. The emergence of DR and CR has altered the face of conventional radiography. With the economy recovering and capital becoming available to potential buyers, the unit shipment volume is expected to gain momentum in 2011, mostly in the DR segment of the market. The decline in the prices of electronic archive systems, such as picture archiving and communication system (PACS), is an impetus for the growth of DR. “DR offers optimised work flow and enhanced diagnostic image quality thereby increasing productivity,” says the analyst of this research. “With the implementation of digital imaging being made mandatory in European hospitals in the near future, the transition to digital has significant market potential.” The enhancement in the clinical value of PACS, such as the ability to make digital images accessible anywhere through digital network, is fuelling the growth of DR. Several vendors are adopting a strategy of offering comprehensive packages comprising of PACS and DR systems, making it additionally appealing to buyers who are looking to acquire an archiving system along with transitioning to digital.
However, widespread capital freezes and financial shortcomings are responsible for the significant delay and decline in the number of DR and CR purchases. The key challenge faced by the industry is the availability of capital for competing technologies, such as digital solutions, that require high initial investments. Furthermore, lack of awareness among buyers about the available options to make the transition from analogue to digital technology poses a major barrier to the industry. “DR systems continue to be out of reach for many small and private imaging centres that lack the budgets to make the transition,” explains the analyst. “Besides the stand alone full systems, several buyers are unaware that system upgrades are available.”
Digital solution providers should become attuned to the needs of end users by building a diverse product portfolio and offering competitive pricing. It is essential for vendors to justify the high initial investments of CR and DR with an emphasis on operational cost savings. “Market participants should offer a broad range of technology options and customised financial plans catering to end-user specifications in order to maintain and enhance their current positions,” concludes the analyst.
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
By Country:
- Germany - France - Italy - Spain - The United Kingdom - Benelux - Scandinavia
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