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The South African Dental Products Market

Frost & Sullivan, April 2010, Pages: 85


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This Frost & Sullivan research service titled The South African Dental Products Market provides insights into the challenges, drivers and restraints that affect the dynamics of the dental products market. It identifies key market participants and quantifies company market shares by product segment. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: direct restoration products, indirect restoration products and dental anaesthesia products.

Market Overview

Greater Access to Dental Procedures Gives Teeth to the Dental Products Market

The South African Government’s policies regarding the new National Health Insurance (NHI) scheme will significantly boost the South African dental products market by creating greater access to dental treatments. This initiative will not only improve basic dental services, but also increase the number of elective surgeries, brightening the prospects of dental product vendors. The market is expected to experience greater investments in elective and cosmetic surgeries, as the country shakes off the effects of the economic downturn. The Government has pledged 4.7 per cent of its healthcare budget to oral care and has been conducting oral health campaigns to create awareness about the importance of oral health. As oral diseases are largely preventable, the country is giving top priority to oral health promotion and primary prevention. These strong marketing and educational campaigns, along with an expanding older population, will give a leg up to the dental products market.

“The rising prevalence of oral diseases in major pockets of the South African population, especially the underserved, disadvantaged and urbanising communities, has caused healthcare bodies in the country to sit up and take notice,” says the analyst of this research. More than 90 per cent of the population in South Africa has suffered dental caries and required dental treatment. Aged people require more tooth replacements and restorations, as the dentine grows weaker. South Africa, with the largest elderly population in Southern Africa (more than 1 in 8 people (5.6 million) are aged 50 and above and nearly 7 percent (2.9 million) are aged 60 and above), presents a goldmine of opportunities to dental product manufacturers.

South Africa has 8,991 registered dental practitioners, of which only an estimated 3,000 are currently practising in the country. Professional practitioners have mostly emigrated to developed countries such as the United Kingdom due to inadequate remuneration and infrastructure. South African healthcare professionals, in general, are sought-after all over the world. There are currently five institutions in South Africa that produce approximately 400 graduates every year. “To serve the vast patient pool in South Africa, colleges have added compulsory community service to dental graduates’ training, so the underserved sections have better access to basic dental care,” notes the analyst. “More dental practitioners that provide services and dental treatments will, in turn, enhance the growth of the dental products market.”

Market Sectors

Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:

- Direct restoration products
- Indirect restoration products
- Dental anaesthesia products


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