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European Market for Ventilation and Airway Management Devices
Frost & Sullivan, April 2010, Pages: 72
This Frost & Sullivan research service titled European Market for Ventilation and Airway Management Devices provides market drivers and restraints along with strategic recommendations. In this research, Frost & Sullivan's expert analysts thoroughly examine the following markets: home ventilators, hospital ventilators, invasive ventilation and non-invasive ventilation.
Market Overview
Product Differentiation and Distribution Channel Customisation Help European Ventilation Vendors Breathe Easy
The rising incidence of respiratory disorders due to increasing pollution and obesity levels in Europe has made a robust case for ventilation devices in Europe. The region’s overall declining health, backed by the outbreak of swine flu, has given vendors of ventilation systems and associated airway management devices many reasons to cheer. Governments of different countries have channelled funds to procure the necessary devices to eradicate the hemagglutinin type 1 and neuraminidase type 1 (H1N1) virus, triggering a huge demand for these products. However, the market is beset by the challenges of intense competition, price wars, homogenous products and demand for multi-modal ventilators. Even hospitals are focusing on other patient monitoring equipment, thereby lowering the sales potential of ventilators. Such hospitals also tend to use the equipment for longer periods, extending the replacement cycle and thereby, curbing the growth of the market.
In this market, where the presence of multinational companies has escalated competition, product differentiation will help individual companies carve their own niche. Vendors will be pleased with the improving end-user awareness about ventilation devices and the techniques involved. This not only enhances the adaptability among patients, but also improves technology acceptability in hospitals. Understanding the needs of the customers and developing a varied range of products to suit the demand of end users from every strata of the market will help vendors boost sales and achieve better margins. “Increased spending on product development to facilitate differentiation and optimization of the distribution to suit end-user needs are critical for success in this market,” says the analyst of this research. “The challenge is to maintain a healthy cost-benefit ratio while including high-end technology to improve the effectiveness and accuracy of the ventilator devices.”
Thus far, the demand from home care ventilation devices has outstripped the demand from hospital care, mainly due to increasing cases of sleep apnea. Market participants should look at expanding their revenue streams by including comprehensive and user-friendly technology into the solution to make it more precise and efficient. They will also have to take stock of the market’s maturity levels and optimise their distribution channels as well as innovate solutions to penetrate deeply, as most of the top line market would have been already tapped. “Designing efficient sales strategies will augment the market’s penetration rates and brand visibility,” notes the analyst. “Further, superior after-sales service and training will help achieve greater customer satisfaction and brand reputation.”
Market Sectors
Expert Frost & Sullivan analysts thoroughly examine the following market sectors in this research:
Home ventilators
Hospital ventilators
Invasive ventilation
Non-invasive ventilation
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