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Accor Group in Travel and Tourism (World)
Euromonitor International, March 2012, Pages: 41
Accor began the consolidation of its economy segment under the umbrella of the ibis brand in 2011 in an effort to attract more travellers. The company’s strategic approach to focus on a more asset light business model boosted its financial performance and succeeded in reducing its debt. The hotels operator is also looking into pipeline developments away from the Eurozone mainly in Asia Pacific and Latin America.
Euromonitor International’s Accor Group in Travel and Tourism (World) Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Travel and Tourism market. The report examines company shares by region, financial performance, its marketing strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success.
Product coverage: Car Rental, Demand Factors, Health and Wellness Tourism, Tourism Flows Domestic, Tourism Flows Inbound, Tourism Flows Outbound, Tourism Receipts and Expenditure, Tourist Attractions, Transportation, Travel Accommodation, Travel Retail.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Travel and Tourism market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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