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Away-From-Home Tissue and Hygiene in Vietnam

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    Report

  • 22 Pages
  • March 2024
  • Region: Vietnam
  • Euromonitor International
  • ID: 1268814
Rapid urbanisation and rising income levels have contributed to the growth of away-from-home tissue and hygiene, with sales also expanding into rural areas. As the impact of the pandemic softened and restrictions were lifted there was robust growth in tourism and more consumers returned to dining out during 2022-2023 with this providing a significant boost to sales of AFH tissue in Vietnam.

The Away-from-Home Tissue and Hygiene in Vietnam report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Away-from-Home Hygiene, Away-from-Home Tissue.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Away-from-Home Tissue and Hygiene market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

AWAY-FROM-HOME TISSUE AND HYGIENE IN VIETNAMKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Away-from-home sales benefiting from the growth and development of tourism in Vietnam
  • Improvement in public health amenities boosts sales of AFH hygiene
  • Local brands face stronger competition from larger players as consumers become more discerning
PROSPECTS AND OPPORTUNITIES
  • Tourism and ageing population set to be the main drivers of growth in AFH tissue and hygiene
  • Consumers expected to demand higher quality products as the standard of living in Vietnam improves
  • Developing B2B platforms set to support online sales
CATEGORY DATA
  • Table 1 Sales of Away-From-Home Tissue and Hygiene by Category: Value 2018-2023
  • Table 2 Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 3 Sales of Away-From-Home Paper Towels by Type: % Value 2018-2023
  • Table 4 Distribution of Away-From-Home Tissue and Hygiene by Format: % Value 2018-2023
  • Table 5 Distribution of Away-From-Home Tissue and Hygiene by Format and Category: % Value 2023
  • Table 6 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: Value 2023-2028
  • Table 7 Forecast Sales of Away-From-Home Tissue and Hygiene by Category: % Value Growth 2023-2028
TISSUE AND HYGIENE IN VIETNAM
EXECUTIVE SUMMARY
  • Tissue and hygiene in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for tissue and hygiene?
MARKET INDICATORS
  • Table 8 Birth Rates 2018-2023
  • Table 9 Infant Population 2018-2023
  • Table 10 Female Population by Age 2018-2023
  • Table 11 Total Population by Age 2018-2023
  • Table 12 Households 2018-2023
  • Table 13 Forecast Infant Population 2023-2028
  • Table 14 Forecast Female Population by Age 2023-2028
  • Table 15 Forecast Total Population by Age 2023-2028
  • Table 16 Forecast Households 2023-2028
MARKET DATA
  • Table 17 Retail Sales of Tissue and Hygiene by Category: Value 2018-2023
  • Table 18 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2018-2023
  • Table 19 NBO Company Shares of Retail Tissue and Hygiene: % Value 2019-2023
  • Table 20 LBN Brand Shares of Retail Tissue and Hygiene: % Value 2020-2023
  • Table 21 Penetration of Private Label in Retail Tissue and Hygiene by Category: % Value 2018-2023
  • Table 22 Distribution of Retail Tissue and Hygiene by Format: % Value 2018-2023
  • Table 23 Distribution of Retail Tissue and Hygiene by Format and Category: % Value 2023
  • Table 24 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2023-2028
  • Table 25 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2023-2028
DISCLAIMER
SOURCES
  • Summary 1 Research Sources