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Bath and Shower in Brazil

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    Report

  • 26 Pages
  • July 2023
  • Region: Brazil
  • Euromonitor International
  • ID: 1268829
Brazil, known for its tropical climate, has a cultural tradition of daily bathing, often multiple times a day, depending on the intensity of the heat. The successful acceptance of new fragrances in the Brazilian market, especially those focused on local natural ingredients, makes soaps and bath products not only a matter of personal interest, but also a very popular gift considered for special dates, such as birthdays, Christmas, Mother’s Day and others.

The analyst's Bath and Shower in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2018-2022, allowing you to identify the sectors driving growth. Forecasts to 2027 illustrate how the market is set to change.

Product coverage:
Bar Soap, Bath Additives, Body Powder, Body Wash/Shower Gel, Hand Sanitisers, Intimate Hygiene, Liquid Soap.

Data coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bath and Shower market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

BATH AND SHOWER IN BRAZILKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Inflation shades growth driven by increasing frequency of showers, and gifting during the return to socialisation
  • Polarisation process intensifies between giftable items and self-use products
  • An increasing variety of channels is intensifying participation in hygiene categories
PROSPECTS AND OPPORTUNITIES
  • More sustainable and healthier options with innovative fragrances and packaging expected in the coming years
  • Intimate hygiene set to see innovations as a result of increasing demand
  • Local producers and Brazilian ingredients expected to continue to gain traction
CATEGORY DATA
  • Table 1 Sales of Bath and Shower by Category: Value 2017-2022
  • Table 2 Sales of Bath and Shower by Category: % Value Growth 2017-2022
  • Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2017-2022
  • Table 4 NBO Company Shares of Bath and Shower: % Value 2018-2022
  • Table 5 LBN Brand Shares of Bath and Shower: % Value 2019-2022
  • Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2019-2022
  • Table 7 Forecast Sales of Bath and Shower by Category: Value 2022-2027
  • Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2022-2027
  • Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2022-2027
BEAUTY AND PERSONAL CARE IN BRAZIL
EXECUTIVE SUMMARY
  • Beauty and personal care in 2022: The big picture
  • 2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for beauty and personal care?
MARKET DATA
  • Table 10 Sales of Beauty and Personal Care by Category: Value 2017-2022
  • Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2017-2022
  • Table 12 GBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 13 NBO Company Shares of Beauty and Personal Care: % Value 2018-2022
  • Table 14 LBN Brand Shares of Beauty and Personal Care: % Value 2019-2022
  • Table 15 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2017-2022
  • Table 16 Distribution of Beauty and Personal Care by Format: % Value 2017-2022
  • Table 17 Distribution of Beauty and Personal Care by Format and Category: % Value 2022
  • Table 18 Forecast Sales of Beauty and Personal Care by Category: Value 2022-2027
  • Table 19 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research