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Bath and Shower in Brazil
Euromonitor International, May 2011, Pages: 39
In 2009, sales of liquid soap increased both in volume and value terms largely boosted by the H1N1 scare. Afterwards in 2010, the leading company Colgate-Palmolive with its Protex brand and the new entrants by Reckitt Benckiser and Unilever with their Dettol and Lifebuoy brands, respectively, have heavily invested in advertising through television and media to emphasise the importance of antibacterial liquid soaps’ use in the prevention of spread of germs and diseases. ...
The Bath and Shower in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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