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Bath and Shower in Cameroon

  • ID: 1268831
  • May 2015
  • Region: Cameroon
  • 19 pages
  • Euromonitor International

Bath and shower continued to see quite robust growth and perform well in Cameroon during 2014, increasing in current value terms by 6%. Demand increased, and with higher unit prices, overall value sales increased well. Consumers demonstrated higher levels of sophistication, becoming more selective in choices of perfume or active ingredients, compelling several players to expand their portfolio of perfumes in order to preserve their market share.

The Bath and Shower in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2010-2014, allowing you to identify the sectors driving growth. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

BATH AND SHOWER IN CAMEROON

May 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bath and Shower by Category: Value 2009-2014
Table 2 Sales of Bath and Shower by Category: % Value Growth 2009-2014
Table 3 Sales of Bath and Shower by Premium vs Mass: % Value 2009-2014
Table 4 NBO Company Shares of Bath and Shower: % Value 2010-2014
Table 5 LBN Brand Shares of Bath and Shower: % Value 2011-2014
Table 6 LBN Brand Shares of Premium Bath and Shower: % Value 2011-2014
Table 7 Forecast Sales of Bath and Shower by Category: Value 2014-2019
Table 8 Forecast Sales of Bath and Shower by Category: % Value Growth 2014-2019
Table 9 Forecast Sales of Bath and Shower by Premium vs Mass: % Value 2014-2019
Executive Summary
Increased Advertising Targets Growing Urban Population and Maintains Growth
Increased Western Influence Leads To Lifestyle Changes
Domestic Players Gain Footing on the Market
Store-based Retailers Maintain Their Performance in Beauty and Personal Care
A Growing Economy and Population Will Drive Demand During the Forecast Period
Market Data
Table 10 Sales of Beauty and Personal Care by Category: Value 2009-2014
Table 11 Sales of Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 12 Sales of Premium Beauty and Personal Care by Category: Value 2009-2014
Table 13 Sales of Premium Beauty and Personal Care by Category: % Value Growth 2009-2014
Table 14 GBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 15 NBO Company Shares of Beauty and Personal Care: % Value 2010-2014
Table 16 LBN Brand Shares of Beauty and Personal Care: % Value 2011-2014
Table 17 Penetration of Private Label in Beauty and Personal Care by Category: % Value 2009-2014
Table 18 Distribution of Beauty and Personal Care by Format: % Value 2009-2014
Table 19 Distribution of Beauty and Personal Care by Format and Category: % Value 2014
Table 20 Forecast Sales of Beauty and Personal Care by Category: Value 2014-2019
Table 21 Forecast Sales of Beauty and Personal Care by Category: % Value Growth 2014-2019
Table 22 Forecast Sales of Premium Beauty and Personal Care by Category: Value 2014-2019
Table 23 Forecast Sales of Premium Beauty and Personal Care by Category: % Value Growth 2014-2019
Sources
Summary 1 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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