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Bath and Shower in Peru
Euromonitor International, Aug 2011, Pages: 21
Bar soap achieved a high penetration among Peruvian consumers, who perceive the product as a staple and the best product to take care of hygiene. In 2010, bar soap accounted for 87% share of bath and shower value sales. In an effort to avoid facing slow rates of growth, companies participating in the segment focus on developing products that better meet consumer’s needs and preferences. For instance, increasingly mainstream brands are offering bar soaps with specific ingredients such as honey,...
The Bath and Shower in Peru report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report? - Get a detailed picture of the Bath and Shower market; - Pinpoint growth sectors and identify factors driving change; - Understand the competitive environment, the market’s major players and leading brands; - Use five-year forecasts to assess how the market is predicted to develop.
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