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Bath and Shower in Singapore
Euromonitor International, May 2011, Pages: 25
Hygiene bath and shower brands such as Dettol and Lifebuoy experienced high value growth in 2009 after the outbreak of H1N1 virus in Singapore. Consumers turned to these brands in a bid to be ‘germ-free’. This trend continued through to 2010, with hygiene brands performing well. This was attributed to the continued marketing by hygiene brands, and consumer loyalty towards certain products such as body wash/shower gels.
The Bath and Shower in Singapore report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Bar Soap, Bath Additives, Body Wash/Shower Gel, Intimate Hygiene, Liquid Soap, Talcum Powder.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bath and Shower market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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