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Bleach in China
Euromonitor International, July 2011, Pages: 39
Bleach faced growing competition from other products areas in home care in 2010, resulting in this product area seeing slower than average growth. A widening range of laundry care and surface care for example began to contain bleach, reducing the need to use bleach separately. For example, leading home care manufacturer Guangzhou Blue Moon launched Blue Moon High Performance Laundry Detergents containing colour safe laundry bleach in November 2010. In addition, there was a shift away from the...
The Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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