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Bleach in China

Description:

Bleach registers a relatively small consumer base in China, with value sales of only RMB113 million in 2012, representing a marginal percentage in the total home care value sales, the smallest of all categories. Consumers’ concern over bleach, such as strong smell and harm to human skin, may be the hurdles to its market performance. Overall bleach records current value growth of 6% in 2012, the slowest among all home care categories.

Euromonitor International's Bleach in China market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Contents:

BLEACH IN CHINA
Euromonitor International
April 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Bleach: Value 2007-2012
Table 2 Sales of Bleach: % Value Growth 2007-2012
Table 3 Bleach Company Shares 2008-2012
Table 4 Bleach Brand Shares 2009-2012
Table 5 Forecast Sales of Bleach: Value 2012-2017
Table 6 Forecast Sales of Bleach: % Value Growth 2012-2017
Guangzhou Blue Moon Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 1 Guangzhou Blue Moon Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Guangzhou Blue Moon Co Ltd: Competitive Position 2012
Guangzhou Liby Enterprise Group Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 3 Guangzhou Liby Enterprise Group Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Guangzhou Liby Enterprise Group Co Ltd: Competitive Position 2012
Shanghai Whitecat Co Ltd in Home Care (china)
Strategic Direction
Key Facts
Summary 5 Shanghai WhiteCat Co Ltd: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Shanghai WhiteCat Co Ltd: Competitive Position 2012
Executive Summary
Buoyant Growth Fuelled by Growing Hygiene Awareness and Disposable Income
the Convenience Trend Also Underpins the Trading-up
Guangzhou Liby Consolidates Its Leadership
Steady Growth Witnessed for the Main Distribution Channels of Supermarkets and Hypermarkets
Healthy Forecast Value Growth To Be Driven by Strong Demand
Key Trends and Developments
Climbing Health and Hygiene Awareness Boost the Growth
Mass Products Are the Mainstay While Premiumisation Is on the Rise
Growing Product Segmentation
the Convenience Trend Fuels Sales
Internet Retailing Grows Robustly
Territory Key Trends and Developments
East China
Mid China
North and North East China
North West China
South China
South West China
Market Indicators
Table 7 Households 2007-2012
Market Data
Table 8 Sales of Home Care by Category: Value 2007-2012
Table 9 Sales of Home Care by Category: % Value Growth 2007-2012
Table 10 Sales of Home Care by Region: Value 2007-2012
Table 11 Sales of Home Care by Region: % Value Growth 2007-2012
Table 12 Home Care Company Shares 2008-2012
Table 13 Home Care Brand Shares 2009-2012
Table 14 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Home Care by Category: Value 2012-2017
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Table 18 Forecast Sales of Home Care by Region: Value 2012-2017
Table 19 Forecast Sales of Home Care by Region: % Value Growth 2012-2017
Sources
Summary 7 Research Sources

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Bleach in China

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Order information

Product name

Web Address

Office Code

Report Formats

Contact information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Payment information

Please fax this form to: (646) 607-1907 or (646) 964-6609 (from USA) +353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)

Please fax this form to:
(646) 607-1907 or (646) 964-6609 (from USA)
+353-1-481-1716 or +353-1-653-1571 (from Rest of World)