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Bleach in Hungary
Euromonitor International, June 2010, Pages: 24
As bleach is perceived to be an old-fashioned product, it enjoys stable demand among older consumers, particularly in rural areas, as well as from the hospitals/healthcare channel. This is primarily because the price of bleach is lower than the alternative products within the laundry care or surface care categories. Many consumers do not trust the real cleaning power of expensive alternative products and thus prefer the time-tested traditional bleach.
The Bleach in Hungary market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage:
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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