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Bleach in Russia

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    Report

  • 19 Pages
  • February 2022
  • Region: Russia
  • Euromonitor International
  • ID: 1268866
Bleach, a product in decline, at least in volume terms, for much of the review period was suddenly very much back in demand among Russian consumers in 2020, as sales strongly benefited from the outbreak of the COVID-19 pandemic in the country. Perceived as an effective means of sterilisation of sanitaryware, in particular, sales of bleach grew rapidly in 2020.

The Bleach in Russia market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2026 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Bleach market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

The publisher has over 40 years' experience of publishing market research reports, business reference books and online information systems. With offices in London, Chicago, Singapore, Shanghai, Dubai, Cape Town, Santiago, Sydney, Tokyo and Bangalore and a network of over 800 analysts worldwide, the publisher has a unique capability to develop reliable information resources to help drive informed strategic planning.

Table of Contents

BLEACH IN RUSSIAKEY DATA FINDINGS
2021 DEVELOPMENTS
  • Continued strong growth in 2021 due to bleach’s disinfecting properties
  • Going green not that easy as such products tend not to include sodium hypochlorite
  • Ace losing share to private label over the review period
PROSPECTS AND OPPORTUNITIES
  • Not a bright future for what is seen as an old-fashioned product by many consumers
  • Private label likely to continue increasing its share
  • Innovations not expected in bleach
CATEGORY DATA
  • Table 1 Sales of Bleach: Value 2016-2021
  • Table 2 Sales of Bleach: % Value Growth 2016-2021
  • Table 3 NBO Company Shares of Bleach: % Value 2017-2021
  • Table 4 LBN Brand Shares of Bleach: % Value 2018-2021
  • Table 5 Forecast Sales of Bleach: Value 2021-2026
  • Table 6 Forecast Sales of Bleach: % Value Growth 2021-2026
  • CHART 1 Home Care Value Sales Growth Scenarios: 2019-2026
  • CHART 2 Home Care Impact of Drivers on Value Sales: 2019-2026
HOME CARE IN RUSSIA
EXECUTIVE SUMMARY
  • Home care in 2021: The big picture
  • 2021 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 7 Households 2016-2021
MARKET DATA
  • Table 8 Sales of Home Care by Category: Value 2016-2021
  • Table 9 Sales of Home Care by Category: % Value Growth 2016-2021
  • Table 10 NBO Company Shares of Home Care: % Value 2017-2021
  • Table 11 LBN Brand Shares of Home Care: % Value 2018-2021
  • Table 12 Penetration of Private Label in Home Care by Category: % Value 2016-2021
  • Table 13 Distribution of Home Care by Format: % Value 2016-2021
  • Table 14 Distribution of Home Care by Format and Category: % Value 2021
  • Table 15 Forecast Sales of Home Care by Category: Value 2021-2026
  • Table 16 Forecast Sales of Home Care by Category: % Value Growth 2021-2026
SOURCES
  • Summary 1 Research Sources