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Bleach in Taiwan

Euromonitor International, Sep 2011, Pages: 18


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Over the review period, bleach has been widely accepted by Taiwanese consumers for its efficacy in terms of household disinfection. Since the SARS outbreak in 2003, followed by avian flu and the H1N1 pandemic, consumers have grown more hygiene conscious and tend to use bleach to protect against infection. In addition, the Department of Health actively promoted the use of bleach to disinfect household and public spaces. As a result, bleach in Taiwan is not only used for laundry purposes but also...

The Bleach in Taiwan market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.






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