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Bleach in Ukraine
Euromonitor International, Aug 2011, Pages: 18
In 2010 bleach saw volume sales decline by 10%, translating into 2.5 million litres sold in retail outlets. The category was not successful due to chlorine bleach varieties losing their appeal amongst consumers due to growing concern about their harm to health. Ukrainians are substituting such products either with colour safe laundry bleach or spot and stain removers. Nevertheless, at the end of the review period chlorine bleach was still widely available in stores, and its main appeal lay in...
The Bleach in Ukraine market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Bleach market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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