Calming and Sleeping in Cameroon

Euromonitor International, May 2012, Pages: 17

Calming and sleeping in Cameroon grew by 5% in current value terms in 2011. Demand grew mostly due to population increase and a rise in urbanisation. In Cameroon, these products are demanded mostly to solve temporary insomnia problems caused by stress among upper-income consumers and middle-class consumers.

The Calming and Sleeping in Cameroon report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Calming and Sleeping market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

CALMING AND SLEEPING IN CAMEROON
Euromonitor International
May 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Switches
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Calming and Sleeping: Value 2006-2011
Table 2 Sales of Calming and Sleeping: % Value Growth 2006-2011
Table 3 Calming and Sleeping Company Shares 2007-2011
Table 4 Calming and Sleeping Brand Shares 2008-2011
Table 5 Forecast Sales of Calming and Sleeping: Value 2011-2016
Table 6 Forecast Sales of Calming and Sleeping: % Value Growth 2011-2016
Executive Summary
Promising Sales for Consumer Health Driven by Self-medication
the Generalisation of Generics Remains Governmental Priority
Competition Intensifies Between Branded Key Players and Cheaper Generics
Multinationals Continue To Dominate OTC Sales
Chemists/pharmacies Continues To Be Leading Distribution Channel
Positive Outlook for Forecast Period
Key Trends and Developments
Potential Growth in Demand Among Cameroon's Population
Pricing Becomes Vital in the Fight Against Counterfeit Drugs
Increasing Awareness for Vitamins and Dietary Supplements Drives Growth
A Greener Future for Herbal/traditional Products
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 14 Sales of Consumer Health by Category and Distribution Format: % Analysis 2010
Table 15 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Sources
Summary 1 Research Sources

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