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Church & Dwight in Home Care - World
Euromonitor International, June 2010, Pages: 28
Church & Dwight’s key category is laundry care in the US. Surface care in the US is also a key category. The company’s ongoing reliance on the US market puts it in a vulnerable position. It should look to new and stronger growing markets such as China and Brazil. One growth strategy is to exploit its existing presence in promising categories by focusing on countries where it is already present in non-home care categories.
The Church & Dwight in Home Care Company Profile offers detailed strategic analysis of the company’s business, examining its performance in the Home Care market. The report examines company shares by region and sector, brand portfolio and new product developments, market and distribution strategies, challenges from the competition and future prospects. Use it to understand opportunities and threats facing the business and the factors driving success
Product coverage: Air Care, Bleach, Dishwashing, Insecticides, Laundry Care, Polishes, Surface Care, Toilet Care
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Home Care industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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