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Concentrates in Nigeria
Euromonitor International, April 2012, Pages: 23
Concentrates is a slow growing category in Nigeria compared to other soft drinks. As most people are poor and live on low incomes, concentrates offer them the opportunity to enjoy a soft drink which does not cost too much. Parents normally add these drinks to their children’s school lunchboxes. Concentrates are generally seen as cheaper alternative soft drinks for middle and lower-income families.
The Concentrates in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2007-2011), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they legislative, distribution, packaging or pricing issues. Forecasts to 2016 illustrate how the market is set to change.
Product coverage: Liquid Concentrates, Powder Concentrates.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Concentrates market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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