Consumer Appliances in Russia

Report
127 Pages
November 2021
Region: Russia
Euromonitor International
ID: 1268909

During 2020, retail current value sales of consumer appliances exhibited their highest rate of growth in well over a decade, with the pandemic the main driver of this. Growth in retail current value sales was almost as strong in 2021. However, the rate of growth in retail volume sales weakened, due in large part to a sharp increase in unit pricing in an increasingly difficult economic environment.

The publisher's Consumer Appliances in Russia report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2016-2020, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, format trends or distribution issues. Forecasts to 2025 illustrate how the market is set to change.

Product coverage: Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

Get a detailed picture of the Consumer Appliances market;
Pinpoint growth sectors and identify factors driving change;
Understand the competitive environment, the market’s major players and leading brands;
Use five-year forecasts to assess how the market is predicted to develop.

EXECUTIVE SUMMARY

Consumer appliances in 2021: The big picture
2021 key trends
Competitive landscape
Retailing developments
What next for consumer appliances?

MARKET INDICATORS

Table 1 Household Penetration of Selected Total Stock Consumer Appliances by Category 2016-2021
Table 2 Replacement Cycles of Consumer Appliances by Category 2016-2021
Table 3 Forecast Household Penetration of Selected Total Stock Consumer Appliances by Category 2021-2026
Table 4 Forecast Replacement Cycles of Consumer Appliances by Category 2021-2026

MARKET DATA

Table 5 Sales of Consumer Appliances by Category: Volume 2016-2021
Table 6 Sales of Consumer Appliances by Category: Value 2016-2021
Table 7 Sales of Consumer Appliances by Category: % Volume Growth 2016-2021
Table 8 Sales of Consumer Appliances by Category: % Value Growth 2016-2021
Table 9 Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2016-2021
Table 10 Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2016-2021
Table 11 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2016-2021
Table 12 Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2016-2021
Table 13 Sales of Small Appliances by Category: Volume 2016-2021
Table 14 Sales of Small Appliances by Category: Value 2016-2021
Table 15 Sales of Small Appliances by Category: % Volume Growth 2016-2021
Table 16 Sales of Small Appliances by Category: % Value Growth 2016-2021
Table 17 NBO Company Shares of Major Appliances: % Volume 2017-2021
Table 18 LBN Brand Shares of Major Appliances: % Volume 2018-2021
Table 19 NBO Company Shares of Small Appliances: % Volume 2017-2021
Table 20 LBN Brand Shares of Small Appliances: % Volume 2018-2021
Table 21 Distribution of Major Appliances by Format: % Volume 2016-2021
Table 22 Distribution of Small Appliances by Format: % Volume 2016-2021
Table 23 Forecast Sales of Consumer Appliances by Category: Volume 2021-2026
Table 24 Forecast Sales of Consumer Appliances by Category: Value 2021-2026
Table 25 Forecast Sales of Consumer Appliances by Category: % Volume Growth 2021-2026
Table 26 Forecast Sales of Consumer Appliances by Category: % Value Growth 2021-2026
Table 27 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Volume 2021-2026
Table 28 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: Value 2021-2026
Table 29 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Volume Growth 2021-2026
Table 30 Forecast Sales of Major Appliances by Category and Built-in/Freestanding Split: % Value Growth 2021-2026
Table 31 Forecast Sales of Small Appliances by Category: Volume 2021-2026
Table 32 Forecast Sales of Small Appliances by Category: Value 2021-2026
Table 33 Forecast Sales of Small Appliances by Category: % Volume Growth 2021-2026
Table 34 Forecast Sales of Small Appliances by Category: % Value Growth 2021-2026

DISCLAIMER

SOURCES

Summary 1 Research Sources

REFRIGERATION APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

In spite of economic weakness, demand for refrigeration appliances remains robust
As consumers stockpile food, demand for freestanding freezers booms
Pandemic restrictions drive increase in e-commerce

PROSPECTS AND OPPORTUNITIES

Fewer replacement purchases and mounting inflationary pressure will weigh on demand for refrigeration appliances
Economic instability will hit demand for built-in refrigeration appliances particularly hard
The appeal of electric wine coolers/chillers will broaden somewhat

CATEGORY DATA

Table 35 Sales of Refrigeration Appliances by Category: Volume 2016-2021
Table 36 Sales of Refrigeration Appliances by Category: Value 2016-2021
Table 37 Sales of Refrigeration Appliances by Category: % Volume Growth 2016-2021
Table 38 Sales of Refrigeration Appliances by Category: % Value Growth 2016-2021
Table 39 Sales of Freezers by Format: % Volume 2016-2021
Table 40 Sales of Freezers by Volume Capacity: % Volume 2016-2021
Table 41 Sales of Fridge Freezers by Format: % Volume 2016-2021
Table 42 Sales of Fridge Freezers by Volume Capacity: % Volume 2016-2021
Table 43 Sales of Fridge Freezers by Connected Appliances: % Volume 2017-2021
Table 44 Sales of Fridges by Volume Capacity: % Volume 2016-2021
Table 45 NBO Company Shares of Refrigeration Appliances: % Volume 2017-2021
Table 46 LBN Brand Shares of Refrigeration Appliances: % Volume 2018-2021
Table 47 NBO Company Shares of Built-in Fridge Freezers: % Volume 2017-2021
Table 48 NBO Company Shares of Freestanding Fridge Freezers: % Volume 2017-2021
Table 49 NBO Company Shares of Built-in Fridges: % Volume 2017-2021
Table 50 NBO Company Shares of Freestanding Fridges: % Volume 2017-2021
Table 51 Distribution of Refrigeration Appliances by Format: % Volume 2016-2021
Table 52 Production of Refrigeration Appliances: Total Volume 2016-2021
Table 53 Forecast Sales of Refrigeration Appliances by Category: Volume 2021-2026
Table 54 Forecast Sales of Refrigeration Appliances by Category: Value 2021-2026
Table 55 Forecast Sales of Refrigeration Appliances by Category: % Volume Growth 2021-2026
Table 56 Forecast Sales of Refrigeration Appliances by Category: % Value Growth 2021-2026

HOME LAUNDRY APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Surge in unit pricing drives acceleration in retail current value sales growth
As consumers become more price sensitive, freestanding appliances outperform built-in offerings
E-commerce and specialist electronics and appliance retailers now neck-and-neck

PROSPECTS AND OPPORTUNITIES

Fewer replacement purchases and a difficult economic environment will weigh on demand for home laundry appliances
Automatic driers will continue to significantly outperform automatic washer dryers
E-commerce set to be become the leading distribution channel

CATEGORY DATA

Table 57 Sales of Home Laundry Appliances by Category: Volume 2016-2021
Table 58 Sales of Home Laundry Appliances by Category: Value 2016-2021
Table 59 Sales of Home Laundry Appliances by Category: % Volume Growth 2016-2021
Table 60 Sales of Home Laundry Appliances by Category: % Value Growth 2016-2021
Table 61 Sales of Automatic Washer Dryers by Connected Appliances: % Volume 2016-2021
Table 62 Sales of Automatic Washing Machines by Format: % Volume 2016-2021
Table 63 Sales of Automatic Washing Machines by Volume Capacity: % Volume 2016-2021
Table 64 Sales of Automatic Washing Machines by Connected Appliances: % Volume 2017-2021
Table 65 NBO Company Shares of Home Laundry Appliances: % Volume 2017-2021
Table 66 LBN Brand Shares of Home Laundry Appliances: % Volume 2018-2021
Table 67 Distribution of Home Laundry Appliances by Format: % Volume 2016-2021
Table 68 Production of Home Laundry Appliances: Total Volume 2016-2021
Table 69 Forecast Sales of Home Laundry Appliances by Category: Volume 2021-2026
Table 70 Forecast Sales of Home Laundry Appliances by Category: Value 2021-2026
Table 71 Forecast Sales of Home Laundry Appliances by Category: % Volume Growth 2021-2026
Table 72 Forecast Sales of Home Laundry Appliances by Category: % Value Growth 2021-2026

DISHWASHERS IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Sharp rise in unit price supports retail current value sales growth
Competitive pricing helps Chinese brand Midea narrow the gap to leader Bosch
Pandemic sees e-commerce overtake electronics and appliances specialist retailers

PROSPECTS AND OPPORTUNITIES

Heightened economic uncertainty will weigh on retail volume sales growth
Table-top models have significant potential for growth
Shift towards freestanding dishwashers will boost Midea

CATEGORY DATA

Table 73 Sales of Dishwashers by Category: Volume 2016-2021
Table 74 Sales of Dishwashers by Category: Value 2016-2021
Table 75 Sales of Dishwashers by Category: % Volume Growth 2016-2021
Table 76 Sales of Dishwashers by Category: % Value Growth 2016-2021
Table 77 Sales of Dishwashers by Format: % Volume 2016-2021
Table 78 Sales of Dishwashers by Connected Appliances: % Volume 2017-2021
Table 79 NBO Company Shares of Dishwashers: % Volume 2017-2021
Table 80 LBN Brand Shares of Dishwashers: % Volume 2018-2021
Table 81 Distribution of Dishwashers by Format: % Volume 2016-2021
Table 82 Forecast Sales of Dishwashers by Category: Volume 2021-2026
Table 83 Forecast Sales of Dishwashers by Category: Value 2021-2026
Table 84 Forecast Sales of Dishwashers by Category: % Volume Growth 2021-2026
Table 85 Forecast Sales of Dishwashers by Category: % Value Growth 2021-2026

LARGE COOKING APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic-inspired increase in home cooking boosts demand for large cooking appliances
COVID-19 revives consumer interest in baking
In a difficult economic environment, cheaper brands pose a growing challenge to incumbents

PROSPECTS AND OPPORTUNITIES

Mounting inflationary pressure will weigh on demand growth
In a difficult economic environment, freestanding appliances will outperform built-in models
E-commerce set to eclipse electronics and appliance specialist retailers

CATEGORY DATA

Table 86 Sales of Large Cooking Appliances by Category: Volume 2016-2021
Table 87 Sales of Large Cooking Appliances by Category: Value 2016-2021
Table 88 Sales of Large Cooking Appliances by Category: % Volume Growth 2016-2021
Table 89 Sales of Large Cooking Appliances by Category: % Value Growth 2016-2021
Table 90 Sales of Built-in Hobs by Format: % Volume 2016-2021
Table 91 Sales of Ovens by Connected Appliances: % Volume 2017-2021
Table 92 NBO Company Shares of Large Cooking Appliances: % Volume 2017-2021
Table 93 LBN Brand Shares of Large Cooking Appliances: % Volume 2018-2021
Table 94 NBO Company Shares of Built-in Hobs: % Volume 2017-2021
Table 95 NBO Company Shares of Ovens: % Volume 2017-2021
Table 96 NBO Company Shares of Cooker Hoods: % Volume 2017-2021
Table 97 NBO Company Shares of Built-in Cooker Hoods: % Volume 2017-2021
Table 98 NBO Company Shares of Freestanding Cooker Hoods: % Volume 2017-2021
Table 99 NBO Company Shares of Cookers: % Volume 2017-2021
Table 100 Distribution of Large Cooking Appliances by Format: % Volume 2016-2021
Table 101 Production of Large Cooking Appliances: Total Volume 2016-2021
Table 102 Forecast Sales of Large Cooking Appliances by Category: Volume 2021-2026
Table 103 Forecast Sales of Large Cooking Appliances by Category: Value 2021-2026
Table 104 Forecast Sales of Large Cooking Appliances by Category: % Volume Growth 2021-2026
Table 105 Forecast Sales of Large Cooking Appliances by Category: % Value Growth 2021-2026

MICROWAVES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Pandemic restrictions continue to support strong growth in demand
Difficult economic conditions drive shift to cheaper, more basic models
Dominance of more affordable freestanding models deepens

PROSPECTS AND OPPORTUNITIES

Demand growth will slow but remain robust due to the affordability of microwaves and increased demand for convenience
E-commerce set to remain dominant, as local consumers grow increasingly comfortable shopping online
As inflationary pressure squeezes consumers, few will be prepared to pay a premium for built-in microwaves

CATEGORY DATA

Table 106 Sales of Microwaves by Category: Volume 2016-2021
Table 107 Sales of Microwaves by Category: Value 2016-2021
Table 108 Sales of Microwaves by Category: % Volume Growth 2016-2021
Table 109 Sales of Microwaves by Category: % Value Growth 2016-2021
Table 110 Sales of Microwaves by Connected Appliances: % Volume 2017-2021
Table 111 NBO Company Shares of Microwaves: % Volume 2017-2021
Table 112 LBN Brand Shares of Microwaves: % Volume 2018-2021
Table 113 Distribution of Microwaves by Format: % Volume 2016-2021
Table 114 Production of Microwaves: Total Volume 2016-2021
Table 115 Forecast Sales of Microwaves by Category: Volume 2021-2026
Table 116 Forecast Sales of Microwaves by Category: Value 2021-2026
Table 117 Forecast Sales of Microwaves by Category: % Volume Growth 2021-2026
Table 118 Forecast Sales of Microwaves by Category: % Value Growth 2021-2026

FOOD PREPARATION APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Growth continues, but at the slower pace
Heightened health concerns relating to sugar negatively affect demand for juicers
Fragmentation is the exact description

PROSPECTS AND OPPORTUNITIES

A mild post-pandemic hangover will slow demand growth
Multifunctional appliances have potential for growth
As Russians grow ever-more comfortable shopping online, e-commerce will remain the dominant distribution channel

CATEGORY DATA

Table 119 Sales of Food Preparation Appliances by Category: Volume 2016-2021
Table 120 Sales of Food Preparation Appliances by Category: Value 2016-2021
Table 121 Sales of Food Preparation Appliances by Category: % Volume Growth 2016-2021
Table 122 Sales of Food Preparation Appliances by Category: % Value Growth 2016-2021
Table 123 NBO Company Shares of Food Preparation Appliances: % Volume 2017-2021
Table 124 LBN Brand Shares of Food Preparation Appliances: % Volume 2018-2021
Table 125 Distribution of Food Preparation Appliances by Format: % Volume 2016-2021
Table 126 Forecast Sales of Food Preparation Appliances by Category: Volume 2021-2026
Table 127 Forecast Sales of Food Preparation Appliances by Category: Value 2021-2026
Table 128 Forecast Sales of Food Preparation Appliances by Category: % Volume Growth 2021-2026
Table 129 Forecast Sales of Food Preparation Appliances by Category: % Value Growth 2021-2026

SMALL COOKING APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

Having been given a significant boost by the pandemic, demand growth slows but remains robust
Coffee machines a big winner from home working
With a brand portfolio that includes Nespresso and Krups, Leader Groupe SEB is particularly strong in coffee machines

PROSPECTS AND OPPORTUNITIES

Demand will suffer a modest post-pandemic slowdown
Espresso coffee machines will increasingly be favoured over pods due to their relatively low cost
Pandemic shift to e-commerce likely to prove long lasting

CATEGORY DATA

Table 130 Sales of Small Cooking Appliances by Category: Volume 2016-2021
Table 131 Sales of Small Cooking Appliances by Category: Value 2016-2021
Table 132 Sales of Small Cooking Appliances by Category: % Volume Growth 2016-2021
Table 133 Sales of Small Cooking Appliances by Category: % Value Growth 2016-2021
Table 134 Sales of Freestanding Hobs by Format: % Volume 2016-2021
Table 135 NBO Company Shares of Small Cooking Appliances: % Volume 2017-2021
Table 136 LBN Brand Shares of Small Cooking Appliances: % Volume 2018-2021
Table 137 Distribution of Small Cooking Appliances by Format: % Volume 2016-2021
Table 138 Forecast Sales of Small Cooking Appliances by Category: Volume 2021-2026
Table 139 Forecast Sales of Small Cooking Appliances by Category: Value 2021-2026
Table 140 Forecast Sales of Small Cooking Appliances by Category: % Volume Growth 2021-2026
Table 141 Forecast Sales of Small Cooking Appliances by Category: % Value Growth 2021-2026

VACUUM CLEANERS IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions raise consumer interest in cleaning
Significant price deflation makes robotic vacuum cleaners more affordable
As the technology of cylinder vacuum cleaners is mature, manufacturers mainly compete on price

PROSPECTS AND OPPORTUNITIES

Demand growth will slow amid a post-pandemic hangover
Rising unit price will weigh on demand
Robotic vacuum cleaners will become even more affordable

CATEGORY DATA

Table 142 Sales of Vacuum Cleaners by Category: Volume 2016-2021
Table 143 Sales of Vacuum Cleaners by Category: Value 2016-2021
Table 144 Sales of Vacuum Cleaners by Category: % Volume Growth 2016-2021
Table 145 Sales of Vacuum Cleaners by Category: % Value Growth 2016-2021
Table 146 Sales of Robotic Vacuum Cleaners by Connected Appliances: % Volume 2017-2021
Table 147 NBO Company Shares of Vacuum Cleaners: % Volume 2017-2021
Table 148 LBN Brand Shares of Vacuum Cleaners: % Volume 2018-2021
Table 149 Distribution of Vacuum Cleaners by Format: % Volume 2016-2021
Table 150 Forecast Sales of Vacuum Cleaners by Category: Volume 2021-2026
Table 151 Forecast Sales of Vacuum Cleaners by Category: Value 2021-2026
Table 152 Forecast Sales of Vacuum Cleaners by Category: % Volume Growth 2021-2026
Table 153 Forecast Sales of Vacuum Cleaners by Category: % Value Growth 2021-2026

PERSONAL CARE APPLIANCES IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

COVID-19 restrictions result in hair and beauty routines being transferred from the salon to home
Russians now more concerned with keeping their smiles
Largely due to its leadership in body shavers, Philips overtakes SEB Groupe to lead in personal care appliances

PROSPECTS AND OPPORTUNITIES

Return to hair salons will weigh on demand for hair care appliances
In spite of growth in unit pricing, demand for electric toothbrush units will remain very strong
As internet retail infrastructure evolves and consumers become more comfortable shopping online, e-commerce will remain the leading distribution channel

CATEGORY DATA

Table 154 Sales of Personal Care Appliances by Category: Volume 2016-2021
Table 155 Sales of Personal Care Appliances by Category: Value 2016-2021
Table 156 Sales of Personal Care Appliances by Category: % Volume Growth 2016-2021
Table 157 Sales of Personal Care Appliances by Category: % Value Growth 2016-2021
Table 158 Sales of Body Shavers by Format: % Volume 2016-2021
Table 159 Sales of Hair Care Appliances by Format: % Volume 2016-2021
Table 160 NBO Company Shares of Personal Care Appliances 2017-2021
Table 161 LBN Brand Shares of Personal Care Appliances 2018-2021
Table 162 Distribution of Personal Care Appliances by Format: % Volume 2016-2021
Table 163 Forecast Sales of Personal Care Appliances by Category: Volume 2021-2026
Table 164 Forecast Sales of Personal Care Appliances by Category: Value 2021-2026
Table 165 Forecast Sales of Personal Care Appliances by Category: % Volume Growth 2021-2026
Table 166 Forecast Sales of Personal Care Appliances by Category: % Value Growth 2021-2026

AIR TREATMENT PRODUCTS IN RUSSIAKEY DATA FINDINGS

2021 DEVELOPMENTS

In spite of a sharp rise in unit price, a hot summer supports strong retail current value sales growth
Pandemic drives surge in demand for air purifiers
Cooling fans remains extremely fragmented, with brands mainly competing on price

PROSPECTS AND OPPORTUNITIES

More stable pricing will support a rebound in retail volume sales of split air conditioners
Diminishing COVID-19 threat will weigh heavily on demand for air purifiers and humidifiers
Online shift will prove persistent

CATEGORY DATA

Table 167 Sales of Air Treatment Products by Category: Volume 2016-2021
Table 168 Sales of Air Treatment Products by Category: Value 2016-2021
Table 169 Sales of Air Treatment Products by Category: % Volume Growth 2016-2021
Table 170 Sales of Air Treatment Products by Category: % Value Growth 2016-2021
Table 171 Sales of Air Conditioners by Connected Appliances: % Volume 2017-2021
Table 172 NBO Company Shares of Air Treatment Products: % Volume 2017-2021
Table 173 LBN Brand Shares of Air Treatment Products: % Volume 2018-2021
Table 174 Distribution of Air Treatment Products by Format: % Volume 2016-2021
Table 175 Production of Air Conditioners: Total Volume 2016-2021
Table 176 Forecast Sales of Air Treatment Products by Category: Volume 2021-2026
Table 177 Forecast Sales of Air Treatment Products by Category: Value 2021-2026
Table 178 Forecast Sales of Air Treatment Products by Category: % Volume Growth 2021-2026
Table 179 Forecast Sales of Air Treatment Products by Category: % Value Growth 2021-2026

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