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Consumer Appliances in the United Kingdom

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    Report

  • 112 Pages
  • January 2026
  • Region: United Kingdom
  • Euromonitor International
  • ID: 1268912
Despite seeing a slight retail volume decline in 2025, consumer appliances in the UK demonstrated resilience, and saw current value growth. Increasing demand for smart and AI-powered appliances, energy-efficient products, and multifunctional designs was evident. With the median disposable income per household rising, consumers continued to invest in premium products that offered advanced features and practical benefits.

This Consumer Appliances in United Kingdom report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2021-2025, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: Home HVAC, Major Appliances, Small Appliances.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Consumer Appliances market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Consumer appliances shows resilience, driven by smart tech and multifunctionality
KEY DATA FINDINGS
  • CHART 1 Key Trends 2025
INDUSTRY PERFORMANCE
  • Smart and AI-powered appliances drive value growth
  • CHART 2 Samsung's Bespoke AI Laundry Combo
  • Home laundry appliances performs well as demand for connected appliances grows
  • Multifunctionality continues to shape consumer appliances
  • CHART 3 Ninja CRISPi 4-in-1 Portable Glass Air Fryer is Launched in the UK in 2025
WHAT’S NEXT?
  • Growth will be driven by energy-efficient and multifunctional products
  • CHART 4 Analyst Insight
  • Heat pumps set to see the highest growth due to government support and rising awareness
  • Smart and AI-powered appliances anticipated to drive value growth
  • CHART 5 Growth Decomposition of Consumer Appliances 2024-2029
COMPETITIVE LANDSCAPE
  • Procter & Gamble maintains its lead with a diverse portfolio
  • Hisense gains traction with smart marketing and product launches
CHANNELS
  • Retail e-commerce dominates both major and small appliances
  • Offline retailers still have a role to play
PRODUCTS
  • Sustainability and energy efficiency fuel product development
  • CHART 6 Caple's New Heat Pump Tumble Dryer Promises Savings
ECONOMIC CONTEXT
  • CHART 7 Real GDP Growth and Inflation 2020-2030
  • CHART 8 PEST Analysis in the United Kingdom 2025
CONSUMER CONTEXT
  • CHART 9 Key Insights on Consumers in the United Kingdom 2025
  • CHART 10 Consumer Landscape in the United Kingdom 2025
COUNTRY REPORTS
SOURCES
  • Summary 1 Research Sources
DISHWASHERS IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Built-in models and efficiency standards shape a resilient market
  • CHART 11 Key Trends 2025
INDUSTRY PERFORMANCE
  • Marginal improvement in dishwasher sales driven by housing market
  • CHART 12 Analyst Insight
  • Built-in dishwashers remains most popular format with steady growth
  • Sustainability and energy efficiency drive innovation
  • CHART 13 Miele Upgrades Dishwasher Range to Achieve Energy Efficiency Rating A
WHAT’S NEXT?
  • Consumers increasingly consider dishwashers an essential appliance
  • Energy efficiency and clear communication to drive future demand
  • AI to drive premium growth, needs clear benefit communication
COMPETITIVE LANDSCAPE
  • Hisense gains share as Bosch and Beko maintain lead
CHANNELS
  • Retail e-commerce dominates distribution of dishwashers with variety and competitive prices
  • Euronics launches private label products to compete with direct-to-consumer sales
PRODUCTS
  • Innovation in built-in and slimline dishwashers drives growth
  • CHART 14 Bosch Expands With Series 2 Fully Integrated Slimline Dishwasher
COUNTRY REPORTSHOME LAUNDRY APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Home laundry in the UK embraces smart tech and energy efficiency for value
  • CHART 15 Key Trends 2025
INDUSTRY PERFORMANCE
  • Samsung and Caple drive innovation with smart and sustainable laundry solutions
  • CHART 16 Caple's New Heat Pump Tumble Dryer Promises Energy Cost Savings
  • Automatic washing machines dominate demand
  • CHART 17 Analyst Insight
  • Meeting consumer demand for customised convenience
  • CHART 18 Haier's X Series 11 Washing Machine Promises Long-Lasting Fresh Laundry
WHAT’S NEXT?
  • Replacements, smart innovation, and sustainability to drive value
  • Automatic washing machines will remain dominant
  • Automatic dryers with heat pump technology to drive growth and sustainability
COMPETITIVE LANDSCAPE
  • Indesit Co UK Ltd retains lead of consolidated competitive landscape
CHANNELS
  • E-commerce dominance continues with strong omnichannel focus
COUNTRY REPORTSLARGE COOKING APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Premiumisation and technology drive value in large cooking appliances
  • CHART 19 Key Trends 2025
INDUSTRY PERFORMANCE
  • Some positivity amongst a weak performance for large cooking appliances
  • CHART 20 Analyst Insight
  • CHART 21 Aga Rangemaster Receives Gold Accreditation for Reducing Carbon Footprint
  • UK consumers embrace smart and AI-driven cooking
  • CHART 22 Bosch's Latest AI-Enhanced Oven
  • AEG drives premiumisation with innovative kitchen range
  • CHART 23 AEG Unveils Premium Kitchen Range of Appliances
WHAT’S NEXT?
  • Low growth forecast driven by replacements and housing
  • Built-in hobs to remain strong growth driver as part of minimalist kitchen look
  • Premiumisation, customisation and refurbished goods to shape future
COMPETITIVE LANDSCAPE
  • Top players maintain lead in large cooking appliances
CHANNELS
  • E-commerce dominates distribution of large cooking appliances with stable growth
  • Builder merchants and construction help drive growth in built-in appliances
COUNTRY REPORTSMICROWAVES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Microwaves navigates mixed fortunes in 2025
  • CHART 24 Key Trends 2025
INDUSTRY PERFORMANCE
  • Built-in microwaves drives growth as consumers look for premium features
  • CHART 25 Analyst Insight
  • Smart and AI-powered microwaves drive premiumisation and innovation
  • CHART 26 Samsung's Smart Freestanding Microwave
WHAT’S NEXT?
  • Growth likely to be driven by rising incomes and multifunctionality
  • Freestanding microwaves will remain dominant, but built-in anticipated to gain traction
  • AI and personalisation anticipated to redefine microwaves
COMPETITIVE LANDSCAPE
  • Panasonic and Sharp maintain their lead with wide availability
  • New entrants and steady income growth present business opportunities
CHANNELS
  • Dominance of retail e-commerce continues
  • Growth is seen for builder merchants, while some offline channels remain significant
PRODUCTS
  • Customisation drives sales of microwaves
  • CHART 27 Swan’s Nordic Digital Microwave Maintains its Popularity
  • Players in microwaves embrace multifunctionality to compete
  • CHART 28 Daewoo's 5-in-1 Air Fryer Microwave
COUNTRY REPORTSREFRIGERATION APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth outpaces volume amidst premiumisation
  • CHART 29 Key Trends 2025
INDUSTRY PERFORMANCE
  • Liebherr helps drive premium sales with innovative fridge freezers
  • CHART 30 Liebherr Introduces World's First Fully-Integrated Fridge Freezer in Energy Class A
  • Fridge freezers dominate sales in a stagnant housing market
  • Premiumisation drives value growth despite volume stagnation
  • CHART 31 Liebherr Wins Design Award for Side-by-Side Fridge Freezer
WHAT’S NEXT?
  • Refrigeration appliances poised for premium-driven growth
  • CHART 32 Analyst Insight
  • Fridge freezers to remain dominant amidst dynamic format shifts
  • Refurbished appliances to impact market dynamics
COMPETITIVE LANDSCAPE
  • Beko and Hisense lead with strong brand presence
CHANNELS
  • E-commerce continues to dominate but omnichannel strategy remains important
  • Solid growth for builder merchants and construction
PRODUCTS
  • Driving innovation with smart and sustainable features
  • CHART 33 Hisense Introduces AI-Powered Dish Designer
COUNTRY REPORTSAIR CONDITIONERS IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Households invest in cooling solutions due to climate change, eyeing energy efficiency
  • CHART 34 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers increasingly prioritise cooling amid climate change
  • Portable air conditioners leads sales in a challenging market
  • CHART 35 MeacoCOOL MC series 14000 Offers ‘A’ Energy Rating and Uses R290 Refrigerant
WHAT’S NEXT?
  • Consumers expected to increasingly prioritise cooling amid climate change
  • Split air conditioners will see the highest growth, but portable units the highest sales
  • Business impact of environmental concerns and product customisation in the future
  • CHART 36 Analyst Insight
COMPETITIVE LANDSCAPE
  • De'Longhi, Gree and Mitsubishi maintain their lead through diverse offerings
  • Opportunities for growth through innovating to meet consumer needs
CHANNELS
  • Retail e-commerce leads the distribution of air conditioners thanks to convenience
  • Split air conditioners has more sales offline and in non-retail channels
PRODUCTS
  • Consumer desire for multifunctionality exemplified by the Bosch Climate 5000m
  • CHART 37 Bosch Climate 5000M Split Air Conditioner Exemplifies Multifunctionality
  • Air conditioners embrace AI for personalised comfort and efficiency
  • CHART 38 LG Reveals Latest Upgraded DUALCOOL AI Air Conditioner with Enhanced AI
COUNTRY REPORTSHEAT PUMPS IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Boom in demand for eco-friendly heat pumps amidst energy efficiency push
  • CHART 39 Key Trends 2025
INDUSTRY PERFORMANCE
  • Heat pumps surge in 2025 amidst policy support and eco-awareness
  • CHART 40 Analyst Insight
  • Government-backed growth and policy push
  • CHART 41 UK Government Continues Campaigning to Support Adoption of Heat Pumps
  • New regulations catalyse smart heat pump installations in the UK
  • CHART 42 UK Regulations Changing to Support Easier Heat Pump Installation
WHAT’S NEXT?
  • Government support and demand for energy-efficient options to drive future growth
  • Air to water format of heat pumps to remain dominant
  • Overcoming installation costs and skilled labour shortages
COMPETITIVE LANDSCAPE
  • Consolidation despite entry of newer players
CHANNELS
  • Builder merchants and construction drive heat pump distribution
  • Appliances and electronics specialists gain traction
PRODUCTS
  • Hive and Daikin drive smart heat pump innovation
  • CHART 43 Hive and Daikin Collaborate to Make Heat Pumps Smart
COUNTRY REPORTSFOOD PREPARATION APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Innovation and an online presence are key strategies in a challenging environment
  • CHART 44 Key Trends 2025
INDUSTRY PERFORMANCE
  • Consumers demand multifunctional and time-saving kitchen devices
  • Blenders remains the largest category despite declining sales
  • Multifunctionality drives dynamic growth in mixers
WHAT’S NEXT?
  • Consumers will favour multifunctional kitchen devices over single-function appliances
  • Refurbished goods to impact sales of new appliances
  • CHART 45 Analyst Insight
COMPETITIVE LANDSCAPE
  • Stable leadership despite declining volume sales
  • SharkNinja gains share through effective marketing and value
  • CHART 46 SharkNinja Launches the Blast Max Portable Blender in 2025
  • Adaptation will be needed for companies to gain share in a challenging environment
CHANNELS
  • Retail e-commerce dominates distribution as consumers seek convenience
  • Continued rise of online shopping will continue to impact offline retail channels
PRODUCTS
  • Multifunctionality and portability drive innovation
  • CHART 47 Thermomix Launches the TM7 Multifunctional Food Preparation Appliance in 2025
  • The rise of cordless and portable kitchen appliances for convenience and safety
  • CHART 48 KitchenAid Launches its Go Cordless Hand Blender
COUNTRY REPORTSPERSONAL CARE APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Convenience and customisation significant in personal care appliances
  • CHART 49 Key Trends 2025
INDUSTRY PERFORMANCE
  • Convenience and customisation impact personal care appliances
  • CHART 50 Philips Launches the Sonicare 5000-7000 Series Toothbrushes
  • Hair care appliances continues to lead, but oral care appliances draws closer
WHAT’S NEXT?
  • Consumers will seek convenient multifunctional personal care appliances
  • Oral care appliances set to lead growth with innovation and a hygiene focus
  • CHART 51 Analyst Insight
  • Sustainability and refurbished goods to shape future business strategies
COMPETITIVE LANDSCAPE
  • Procter & Gamble and BaByliss (UK) Ltd lead and extend their shares
  • Companies will need to adapt to changing consumer trends to survive
CHANNELS
  • Retail e-commerce dominates personal care appliances due to demand for convenience
  • Offline retailers will continue to suffer from the competition from retail e-commerce
PRODUCTS
  • Dyson cordless designs continue to attract consumers
  • CHART 52 The Dyson Corrale Remains a Popular Cordless Hair Straightener
  • Innovative multifunctional products appeal to consumers in personal care appliances
  • CHART 53 Dyson Launches the Airwrap i.d Multi Styler and Dryer
COUNTRY REPORTSSMALL COOKING APPLIANCES IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Value growth amidst volume decline, driven by innovation and efficiency
  • CHART 54 Key Trends 2025
INDUSTRY PERFORMANCE
  • Some positivity for small cooking appliances despite economic challenges
  • CHART 55 Analyst Insight
  • Convenience and efficiency fuel demand for multifunctional small cooking appliances
  • CHART 56 Tefal Launches Multicooker With 14 Cooking Modes
  • SharkNinja momentum boosts air fryer sales
  • CHART 57 SharkNinja Launches Ninja CRISPi 4-in-1 Portable Glass Air Fryer
WHAT’S NEXT?
  • Navigating declining interest and pockets of growth
  • Multifunctionality and energy efficiency to drive future trends
COMPETITIVE LANDSCAPE
  • SharkNinja gains further share in fragmented landscape
CHANNELS
  • E-commerce dominates distribution of small cooking appliances
PRODUCTS
  • Sustainability and energy efficiency shape product offerings
  • CHART 58 SharkNinja Continues to Update and Launch New Air Fryers
COUNTRY REPORTSVACUUM CLEANERS IN THE UNITED KINGDOMKEY DATA FINDINGS
2025 DEVELOPMENTS
  • Smart tech and premiumisation drive value in UK vacuum cleaners
  • CHART 59 Key Trends 2025
INDUSTRY PERFORMANCE
  • Cordless and smart solutions drive sales despite economic challenges
  • CHART 60 Shark Adds Another Cordless Model to its Lineup
  • Standard vacuum cleaners dominate sales, robotic vacuum cleaners drive growth
  • CHART 61 Analyst Insight
  • Smart and AI-powered technology revolutionises cleaning convenience
  • CHART 62 Roborock Launches Robotic Vacuum Cleaner With AI-Controlled Folding Arm
WHAT’S NEXT?
  • Robotic and cordless vacuum cleaners to drive future growth
  • Cordless solutions to lead with improved portability and battery performance
  • Growing shift towards refurbished goods as part of government initiative and demand for more sustainable solutions
COMPETITIVE LANDSCAPE
  • SharkNinja and Dyson continue to lead amidst competition from smaller players
CHANNELS
  • E-commerce dominates distribution with wide product choice
PRODUCTS
  • Multifunctionality drives innovation with advanced features
  • CHART 63 Eufy Launches X10 Pro Omni
COUNTRY REPORTS