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Consumer Appliances in Turkey
Euromonitor International, June 2010, Pages: 121
Although major appliances registered a volume decline (-3%) in 2009, the increase in sales of small appliances resulted in a positive volume growth in consumer appliances in 2009. Since major appliances are widely available in the houses of Turkish consumers, they did not want to change or upgrade the product they have, given the economic conditions. At the same time, people started to spend more time at home to avoid spending money through restaurants or foodservice.
The Consumer Appliances in Turkey report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2005-2009, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, format trends or distribution issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Major Appliances, Small Appliances
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Consumer Appliances industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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