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Dishwashing in Germany

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    Report

  • 18 Pages
  • April 2023
  • Region: Germany
  • Euromonitor International
  • ID: 1268955
Dishwashing in Germany posted positive current value growth in 2022, although this was driven largely by inflationary pressures that resulted in higher unit prices. Among the various formats, automatic dishwashing tablets retained the highest value. Despite declining demand, dishwashing additives also experienced significant value growth due to a substantial rise in its average unit price.

The analyst's Dishwashing in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2027 illustrate how the market is set to change.

Product Coverage:
Automatic Dishwashing, Hand Dishwashing.

Data Coverage:
Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Dishwashing market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

DISHWASHING IN GERMANYKEY DATA FINDINGS
2022 DEVELOPMENTS
  • Convenience and multipurpose functionality key growth drivers in 2022
  • Sustainability remains top of mind in Germany
  • Main players and sustainable new starters
PROSPECTS AND OPPORTUNITIES
  • Tablet format expected to remain a key growth area
  • Hand dishwashing to benefit from strong awareness of energy consumption
  • Sustainability to remain key driver of future sales
CATEGORY INDICATORS
  • Table 1 Household Possession of Dishwashers 2016-2021
  • CATEGORY DATA
  • Table 2 Sales of Dishwashing by Category: Value 2017-2022
  • Table 3 Sales of Dishwashing by Category: % Value Growth 2017-2022
  • Table 4 NBO Company Shares of Dishwashing: % Value 2018-2022
  • Table 5 LBN Brand Shares of Dishwashing: % Value 2019-2022
  • Table 6 Forecast Sales of Dishwashing by Category: Value 2022-2027
  • Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2022-2027
HOME CARE IN GERMANY
EXECUTIVE SUMMARY
  • Home care in 2022: The big picture
2022 key trends
  • Competitive landscape
  • Retailing developments
  • What next for home care?
MARKET INDICATORS
  • Table 8 Households 2017-2022
MARKET DATA
  • Table 9 Sales of Home Care by Category: Value 2017-2022
  • Table 10 Sales of Home Care by Category: % Value Growth 2017-2022
  • Table 11 NBO Company Shares of Home Care: % Value 2018-2022
  • Table 12 LBN Brand Shares of Home Care: % Value 2019-2022
  • Table 13 Penetration of Private Label in Home Care by Category: % Value 2017-2022
  • Table 14 Distribution of Home Care by Format: % Value 2017-2022
  • Table 15 Distribution of Home Care by Format and Category: % Value 2022
  • Table 16 Forecast Sales of Home Care by Category: Value 2022-2027
  • Table 17 Forecast Sales of Home Care by Category: % Value Growth 2022-2027
DISCLAIMER
SOURCES
  • Summary 1 Research Sources