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Dishwashing in Germany

  • ID: 1268955
  • April 2015
  • Region: Germany
  • 28 pages
  • Euromonitor International

As demand for increasingly sophisticated dishwashing products continues to grow among German consumers, manufacturers in the category continue introducing new and more efficient types of dishwashing detergents. Thus, the variety of multifunctional detergents keeps increasing, including combinations, specific scents, fast-drying formulas, machine-cleaners and salts, among others.

The Dishwashing in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2019 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Dishwashing market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

Note: Product cover images may vary from those shown

DISHWASHING IN GERMANY

April 2015

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2009-2014
Category Data
Table 2 Sales of Dishwashing by Category: Value 2009-2014
Table 3 Sales of Dishwashing by Category: % Value Growth 2009-2014
Table 4 NBO Company Shares of Dishwashing: % Value 2010-2014
Table 5 LBN Brand Shares of Dishwashing: % Value 2011-2014
Table 6 Forecast Sales of Dishwashing by Category: Value 2014-2019
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2014-2019
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Henkel AG & Co KGaA: Key Facts
Summary 2 Henkel AG & Co KGaA: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Henkel AG & Co KGaA: Competitive Position 2014
Procter & Gamble Germany GmbH & Co Operations Ohg in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Procter & Gamble Germany GmbH & Co Operations oHG: Key Facts
Summary 5 Procter & Gamble Germany GmbH & Co Operations oHG: Operational Indicators
Company Background
Production
Summary 6 Procter & Gamble Germany GmbH & Co Operations oHG: Production Statistics 2013
Competitive Positioning
Summary 7 Procter & Gamble Germany GmbH & Co Operations oHG: Competitive Position 2014
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 8 Werner & Mertz GmbH: Key Facts
Summary 9 Werner & Mertz GmbH: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 10 Werner & Mertz GmbH: Competitive Position 2014
Executive Summary
Growing Competition Slows Value Sales Growth in 2014
Demand for Convenience Major Driver of Sales
Local Player Werner & Mertz Does Well Thanks To Its Green Credentials
Product Variety and Price Levels Determine the Performance of Distribution Channels
Current High Standards Limit Potential for Future Growth
Key Trends and Developments
Help Wanted - Demographics and Consumer Lifestyles Impact Home Care Positively
Quality Beats Quantity As Consumer Lifestyle Trends Drive Demand for Sophisticated Products
Sustainability Is Not for Everyone: the Impact of New Regulations on the Competitive Landscape
Market Indicators
Table 8 Households 2009-2014
Market Data
Table 9 Sales of Home Care by Category: Value 2009-2014
Table 10 Sales of Home Care by Category: % Value Growth 2009-2014
Table 11 NBO Company Shares of Home Care: % Value 2010-2014
Table 12 LBN Brand Shares of Home Care: % Value 2011-2014
Table 13 Penetration of Private Label in Home Care by Category: % Value 2009-2014
Table 14 Distribution of Home Care by Format: % Value 2009-2014
Table 15 Distribution of Home Care by Format and Category: % Value 2014
Table 16 Forecast Sales of Home Care by Category: Value 2014-2019
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2014-2019
Definitions
Sources
Summary 11 Research Sources

Note: Product cover images may vary from those shown
Note: Product cover images may vary from those shown

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