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Dishwashing in Germany Product Image

Dishwashing in Germany

  • Published: August 2013
  • Region: Germany
  • 28 pages
  • Euromonitor International

According to trade sources, 100 billion dishes were washed annually by hand or by the dishwasher in Germany in 2012. Despite the considerably large amount of dishes being washed in Germany, the overall volume sales declined in 2012. Consumers used dishwashing products more economically and this trend reflected the high level of environmental awareness amongst German consumers, who were more interested in purchasing environmentally-friendly dishwashing products.

The Dishwashing in Germany market report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (historic date range), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, packaging innovations, economic/lifestyle influences, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Automatic Dishwashing, Hand Dishwashing.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why READ MORE >

DISHWASHING IN GERMANY

August 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Indicators
Table 1 Household Possession of Dishwashers 2007-2012
Category Data
Table 2 Sales of Dishwashing by Category: Value 2007-2012
Table 3 Sales of Dishwashing by Category: % Value Growth 2007-2012
Table 4 Dishwashing Company Shares 2008-2012
Table 5 Dishwashing Brand Shares 2009-2012
Table 6 Forecast Sales of Dishwashing by Category: Value 2012-2017
Table 7 Forecast Sales of Dishwashing by Category: % Value Growth 2012-2017
Fit GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 1 Fit GmbH: Key Facts
Company Background
Production
Summary 2 Fit GmbH: Production Statistics 2012
Competitive Positioning
Summary 3 Fit GmbH: Competitive Position 2012
Henkel AG & Co KGaA in Home Care (germany)
Strategic Direction
Key Facts
Summary 4 Henkel AG & Co KGaA: Key Facts
Company Background
Production
Competitive Positioning
Summary 5 Henkel AG & Co KGaA: Competitive Position 2012
Reckitt Benckiser Deutschland GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 6 Reckitt Benckiser Deutschland GmbH: Key Facts
Company Background
Production
Summary 7 Reckitt Benckiser Deutschland GmbH: Production Statistics 2012
Competitive Positioning
Summary 8 Reckitt Benckiser Deutschland GmbH: Competitive Position 2012
Werner & Mertz GmbH in Home Care (germany)
Strategic Direction
Key Facts
Summary 9 Werner & Mertz GmbH: Key Facts
Company Background
Production
Competitive Positioning
Summary 10 Werner & Mertz GmbH: Competitive Position 2012
Executive Summary
Home Care Performance Remains Healthy in 2012
Multinationals Lead Home Care
Consumers Turn To Green Products
Discounters Remains the Main Channel; Hypermarkets Sees Growth
Challenging Market Conditions Set To Intensify
Key Trends and Developments
Home Care Proved Resilient Despite Economic Turmoil in the Eurozone
Hypermarkets Gains Value Share in Home Care in 2012
Multinationals Still Dominate Home Care
German Consumers Choose More Green Home Care Products
Smaller Packaging in Home Care
Market Indicators
Table 8 Households 2007-2012
Market Data
Table 9 Sales of Home Care by Category: Value 2007-2012
Table 10 Sales of Home Care by Category: % Value Growth 2007-2012
Table 11 Home Care Company Shares 2008-2012
Table 12 Home Care Brand Shares 2009-2012
Table 13 Penetration of Private Label by Category 2007-2012
Table 14 Sales of Home Care by Distribution Format: % Analysis 2007-2012
Table 15 Sales of Home Care by Category and Distribution Format: % Analysis 2012
Table 16 Forecast Sales of Home Care by Category: Value 2012-2017
Table 17 Forecast Sales of Home Care by Category: % Value Growth 2012-2017
Sources
Summary 11 Research Sources

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