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Eyewear in Brazil
Euromonitor International, June 2010, Pages: 29
There was a slow-down in the growth of sales in the eyewear market in 2009 as a result of the global credit crunch. In the spectacles sector, there was very strong growth in 2008 driven by the entry of new brands and products onto the market, but there was a large slow-down in 2009. In contrast, contact lenses saw more moderate growth in sales in both 2008 and 2009, as they still have a low penetration rate among Brazilian consumers, which increased only slightly during the review period.
The Eyewear in Brazil report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they new product developments, distribution or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Contact Lenses, Spectacles
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Eyewear industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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