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Fragrances in Iran
Euromonitor International, July 2011, Pages: 16
One of the main characteristics of fragrances in Iran is the strong presence of counterfeit products. It is estimated that around 90% of the premium segment is comprised of these products. The mass segment on the other hand, faces strong competition from unbranded fragrances which can be found easily at much lower prices. Overall, key multinationals are reluctant to invest heavily in this segment due to the above reasons.
The Fragrances in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. Forecasts to 2015 illustrate how the market is set to change.
Product coverage: Mass Fragrances, Premium Fragrances.
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Fragrances market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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