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Functional Drinks in Nigeria
Euromonitor International, June 2010, Pages: 24
Functional drinks has continued to be extremely popular in Nigeria thanks to the perception that these drinks carry aphrodisiac effects and create energy, thus meeting the needs of consumers looking for a boost in their busy daily lives. As a result, overall total volume growth was slightly faster in 2009 than the review period CAGR, with energy drinks driving volume growth thanks to its popularity and widespread availability.
The Functional Drinks in Nigeria report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data (2005-2009), allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market - be they legislative, distribution, packaging or pricing issues. Forecasts to 2014 illustrate how the market is set to change.
Product coverage: Elixirs, Energy Drinks, Sports Drinks
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Soft Drinks industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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