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Health and Wellness in Brazil

Euromonitor International, June 2010, Pages: 120


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Health and wellness food and beverages increased at a slower pace in 2009 compared to the review period due to the economic slowdown. Some sectors such as fortified/functional (FF) milk, naturally healthy (NH) olive oil, NH high fibre bakery products and better for your (BFY) reduced fat bakery products were affected by rising commodities prices and devaluation of the real against the dollar in the second half of 2008, which still had an impact in the first quarter of 2009. Manufacturers became...

The Health and Wellness in Brazil report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2005-2009, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2014 illustrate how the market is set to change.

Product coverage: Health and Wellness by Category, Health and Wellness by Type

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Health and Wellness industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

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