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Health and Wellness in Mexico

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    Report

  • 57 Pages
  • January 2026
  • Region: Mexico
  • Euromonitor International
  • ID: 1269028
Health and wellness in Mexico in 2024 continued to be shaped by a complex interaction between regulatory pressure, deep-rooted consumption habits, and a gradual but meaningful shift in consumer awareness. Across packaged food and beverages, obesity, diabetes and metabolic health remained central public concerns, reinforced by front-of-pack warning labels, advertising restrictions and ongoing public health messaging.

This Health and Wellness in Mexico report tracks the developments of health-associated product types and the healthy-option positioning of competing brands across different food sectors. It provides the latest retail sales data 2021-2025, allowing you to compare health and wellness categories with each other or in the context of the total market for a sector. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market- be they new product developments, legislative context or lifestyle influences. Forecasts to 2030 illustrate how the market is set to change.

Product coverage: HW Cooking Ingredients and Meals, HW Dairy Products and Alternatives, HW Hot Drinks, HW Snacks, HW Soft Drinks, HW Staple Foods.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Health and Wellness market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

EXECUTIVE SUMMARY
  • Regulation, reformulation and the gradual re-education of consumers
INDUSTRY PERFORMANCE
  • Sugar reduction and weight management dominate health positioning
  • Clean labels, natural cues and functional benefits gain momentum
WHAT’S NEXT
  • Functionality, transparency and regulation will shape future growth
COUNTRY REPORTSHW HOT DRINKS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Regulation-driven reformulation reshapes health positioning in hot drinks
INDUSTRY PERFORMANCE
  • Sugar reduction and regulatory compliance drive product reformulation
  • Natural positioning benefits from clean-label and functional perceptions
  • Mineral fortification loses prominence amid reformulation priorities
WHAT’S NEXT
  • Process transparency and certifications gain importance
  • Natural claims evolve toward functional specificity
  • Mineral claims gradually lose relevance within hot drinks
CATEGORY DATA
  • Table 1 Sales of Hot Drinks by Health and Wellness Type: Value 2020-2024
  • Table 2 Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 3 Company Shares of Organic Hot Drinks (Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 4 Company Shares of Natural Hot Drinks (2nd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 5 Company Shares of Gluten Free Hot Drinks (3rd Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 6 Company Shares of Good Source of Vitamins Hot Drinks (4th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 7 Company Shares of No Allergens Hot Drinks (5th Biggest HW Type in Global Hot Drinks): % Value 2020-2024
  • Table 8 Forecast Sales of Hot Drinks by Health and Wellness Type: Value 2024-2029
  • Table 9 Forecast Sales of Hot Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SOFT DRINKS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-driven reformulation reshapes the soft drinks landscape
INDUSTRY PERFORMANCE
  • Reduced sugar and weight management remain central to reformulation efforts
  • Functional hydration and minerals drive category redefinition
  • Natural positioning gains relevance amid ingredient scrutiny
WHAT’S NEXT
  • Regulation and functional innovation will increasingly shape competition
  • Natural claims will evolve toward transparency and sustainability
  • Low sodium remains secondary but strategically relevant
CATEGORY DATA
  • Table 10 Sales of Soft Drinks by Health and Wellness Type: Value 2020-2024
  • Table 11 Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 12 Company Shares of No Sugar Soft Drinks (Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 13 Company Shares of Energy Boosting Soft Drinks (2nd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 14 Company Shares of Natural Soft Drinks (3rd Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 15 Company Shares of Good Source of Vitamins Soft Drinks (4th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 16 Company Shares of Gluten Free Soft Drinks (5th Biggest HW Type in Global Soft Drinks): % Value 2020-2024
  • Table 17 Forecast Sales of Soft Drinks by Health and Wellness Type: Value 2024-2029
  • Table 18 Forecast Sales of Soft Drinks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW SNACKS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Indulgence-led snacking adapts to health-conscious expectations
INDUSTRY PERFORMANCE
  • Natural ingredients enhance indulgent snacking experiences
  • Gluten-free snacks expand beyond medical necessity
  • Natural snacks align with active and digital lifestyles
WHAT’S NEXT
  • Healthy snacking becomes more accessible and mainstream
  • Gluten-free growth tempered by affordability constraints
  • Natural positioning evolves alongside sustainability expectations
CATEGORY DATA
  • Table 19 Sales of Snacks by Health and Wellness Type: Value 2020-2024
  • Table 20 Sales of Snacks by Health and Wellness Type: % Value Growth 2020-2024
  • Table 21 Company Shares of Gluten Free Snacks (Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 22 Company Shares of Vegetarian Snacks (2nd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 23 Company Shares of Organic Snacks (3rd Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 24 Company Shares of Vegan Snacks (4th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 25 Company Shares of No Allergens Snacks (5th Biggest HW Type in Global Snacks): % Value 2020-2024
  • Table 26 Forecast Sales of Snacks by Health and Wellness Type: Value 2024-2029
  • Table 27 Forecast Sales of Snacks by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW DAIRY PRODUCTS AND ALTERNATIVES IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Heightened health awareness reshapes dairy choices
INDUSTRY PERFORMANCE
  • Protein and functionality gain relevance beyond core nutrition
  • Vitamin fortification supports perceived added value in dairy
  • Lactose-free positioning responds to digestive health concerns
WHAT’S NEXT
  • Multi-functional dairy products set to define future growth
  • Vitamin-enriched dairy remains a convenient health solution
  • Lactose-free dairy moves further into the mainstream
CATEGORY DATA
  • Table 28 Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2020-2024
  • Table 29 Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2020-2024
  • Table 30 Company Shares of Organic Dairy Products and Alternatives (Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 31 Company Shares of Good Source of Minerals Dairy Products and Alternatives (2nd Biggest HW Type in Global Dairy Products and Alternatives): % V
  • Table 32 Company Shares of Gluten Free Dairy Products and Alternatives (3rd Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-20
  • Table 33 Company Shares of Lactose Free Dairy Products and Alternatives (4th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2
  • Table 34 Company Shares of Low Fat Dairy Products and Alternatives (5th Biggest HW Type in Global Dairy Products and Alternatives): % Value 2020-2024
  • Table 35 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: Value 2024-2029
  • Table 36 Forecast Sales of Dairy Products and Alternatives by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW COOKING INGREDIENTS AND MEALS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health-led reformulation reshapes everyday cooking
INDUSTRY PERFORMANCE
  • Ingredient transparency and cleaner labels gain prominence
  • Natural claims supported by edible oils and premium ingredients
  • Nut- and seed-based spreads gain momentum as healthier alternatives
WHAT’S NEXT
  • Health-driven home cooking and reformulation to intensify
  • Natural positioning to evolve beyond a simple claim
  • Health pressures reshape sweet spreads and sauces
CATEGORY DATA
  • Table 37 Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2020-2024
  • Table 38 Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2020-2024
  • Table 39 Company Shares of Organic Cooking Ingredients and Meals (Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 40 Company Shares of Gluten Free Cooking Ingredients and Meals (2nd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 41 Company Shares of Vegetarian Cooking Ingredients and Meals (3rd Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 42 Company Shares of Vegan Cooking Ingredients and Meals (4th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 43 Company Shares of Natural Cooking Ingredients and Meals (5th Biggest HW Type in Global Cooking Ingredients and Meals): % Value 2020-2024
  • Table 44 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: Value 2024-2029
  • Table 45 Forecast Sales of Cooking Ingredients and Meals by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTSHW STAPLE FOODS IN MEXICOKEY DATA FINDINGS
2024 DEVELOPMENTS
  • Health awareness collides with affordability pressures
INDUSTRY PERFORMANCE
  • Health awareness and reformulation shape staple food choices
  • Gluten free drives growth in bakery and cereal staples
  • High fibre and wholegrain gain relevance amid breakfast cereal shifts
WHAT’S NEXT
  • Health-led reformulation and regulatory pressure will shape innovation
  • Gluten free set to maintain strong momentum
  • Wholegrain and high fibre staples to benefit from shifting breakfast habits
CATEGORY DATA
  • Table 46 Sales of Staple Foods by Health and Wellness Type: Value 2020-2024
  • Table 47 Sales of Staple Foods by Health and Wellness Type: % Value Growth 2020-2024
  • Table 48 Company Shares of Gluten Free Staple Foods (Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 49 Company Shares of Organic Staple Foods (2nd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 50 Company Shares of High Fibre Staple Foods (3rd Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 51 Company Shares of Vegetarian Staple Foods (4th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 52 Company Shares of No Allergens Staple Foods (5th Biggest HW Type in Global Staple Foods): % Value 2020-2024
  • Table 53 Forecast Sales of Staple Foods by Health and Wellness Type: Value 2024-2029
  • Table 54 Forecast Sales of Staple Foods by Health and Wellness Type: % Value Growth 2024-2029
COUNTRY REPORTS