Herbal/Traditional Products in Japan

Euromonitor International, April 2012, Pages: 45

In Japan, kampo products are the most well-known type of herbal medicine, and they usually contain several unrefined medications in raw or natural form to treat various symptoms. Widely available through drugstores and supermarkets, kampo has an established status in the OTC market as Category 2 drugs. Unlike herbal products typically classified as supplements in Western countries, kampo products are treated as legitimate medication and consumers view them as reliable solutions for illness.

The Herbal/Traditional Products in Japan report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2007-2011, allowing you to identify the sectors driving growth. Forecasts to 2016 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Analgesics, Herbal/Traditional Calming and Sleeping Products, Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Medicated Skin Care, Herbal/Traditional Medicinal Teas, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Smoking Cessation Aids, Herbal/Traditional Tonics and Bottled Nutritive Drinks.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Herbal/Traditional Products market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

HERBAL/TRADITIONAL PRODUCTS IN JAPAN
Euromonitor International
April 2012

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Sales of Herbal/Traditional Products: Value 2006-2011
Table 2 Sales of Herbal/Traditional Products: % Value Growth 2006-2011
Table 3 Herbal/Traditional Products Company Shares 2007-2011
Table 4 Herbal/Traditional Products Brand Shares 2008-2011
Table 5 Forecast Sales of Herbal/Traditional Products: Value 2011-2016
Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2011-2016
Daiichi Sankyo Healthcare Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 1 Daiichi Sankyo Healthcare Co Ltd: Key Facts
Summary 2 Daiichi Sankyo Healthcare Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 3 Daiichi Sankyo Healthcare Co Ltd: Competitive Position 2011
Fancl Corp in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 4 Fancl Corp: Key Facts
Summary 5 Fancl Corp: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 6 Fancl Corp: Competitive Position 2011
Kobayashi Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 7 Kobayashi Pharmaceutical Co Ltd: Key Facts
Summary 8 Kobayashi Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 9 Kobayashi Pharmaceutical Co Ltd: Competitive Position 2011
Otsuka Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 10 Otsuka Pharmaceutical Co Ltd: Key Facts
Summary 11 Otsuka Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 12 Otsuka Pharmaceutical Co Ltd: Competitive Position 2011
Sato Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 13 Sato Pharmaceutical Co Ltd: Key Facts
Summary 14 Sato Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 15 Sato Pharmaceutical Co Ltd: Competitive Position 2011
Taisho Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 16 Taisho Pharmaceutical Co Ltd: Key Facts
Summary 17 Taisho Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 18 Taisho Pharmaceutical Co Ltd: Competitive Position 2011
Takeda Pharmaceutical Co Ltd in Consumer Health (japan)
Strategic Direction
Key Facts
Summary 19 Takeda Pharmaceutical Co Ltd: Key Facts
Summary 20 Takeda Pharmaceutical Co Ltd: Operational Indicators
Company Background
Production
Competitive Positioning
Summary 21 Takeda Pharmaceutical Co Ltd: Competitive Position 2011
Executive Summary
High Pollen Levels Push Up Sales of Anti-pollen Positioned Products
March Earthquake Has Limited Impact on Consumer Health Industry
OTC Switch Creates A Major Hit Product - Loxonin S
Collagen Becomes A Beauty Catalyst Among Female Consumers
Competition Poses A Threat To Sales of Tonics and Bottled Nutritive Drinks
Key Trends and Developments
High Pollen Levels in 2011
Rising National Debt and Potential for OTC Switches
Delivery Service by Parapharmacies/drugstores
Electronic Tracking of Customer Medication Usage
Increasing Non-store Retailing Channel Sales
Market Indicators
Table 7 Consumer Expenditure on Health Goods and Medical Services 2006-2011
Table 8 Life Expectancy at Birth 2006-2011
Market Data
Table 9 Sales of Consumer Health by Category: Value 2006-2011
Table 10 Sales of Consumer Health by Category: % Value Growth 2006-2011
Table 11 Consumer Health Company Shares 2007-2011
Table 12 Consumer Health Brand Shares 2008-2011
Table 13 Penetration of Private Label by Category 2006-2011
Table 14 Sales of Consumer Health by Distribution Format: % Analysis 2006-2011
Table 15 Sales of Consumer Health by Category and Distribution Format: % Analysis 2011
Table 16 Forecast Sales of Consumer Health by Category: Value 2011-2016
Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2011-2016
Appendix
OTC Registration and Classification
Consumer Healthcare Registration
Consumer Healthcare Advertising
Consumer Healthcare Packaging
Consumer Healthcare Distribution
Regulation of Japanese Traditional Herbal Remedies (kampo)
Vitamins and Dietary Supplements Registration and Classification
Self-medication/self-care and Preventative Medicine
Switches
Summary 22 OTC Switches 2009-2011
Definitions
Sources
Summary 23 Research Sources

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