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Herbal/Traditional Products in Kenya

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    Report

  • 22 Pages
  • January 2024
  • Region: Kenya
  • Euromonitor International
  • ID: 1269038
Despite the increased use of systemic medication, herbal/traditional products are popular among Kenyans and are available through both formal and informal channels. In some instances, herbal/traditional products are perceived as more effective than pharmaceutical products purchased from pharmacies. In Kenya, there are over 40 tribes and each community has its own traditional treatments that have been utilised for generations.

The Herbal/Traditional Products in Kenya report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HERBAL/TRADITIONAL PRODUCTS IN KENYAKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal treatments are to occupy an important place among Kenyans
  • Industry shifts towards greater regulation of herbal products
  • Pricing differences influence the purchasing decision
PROSPECTS AND OPPORTUNITIES
  • Muted performance over forecast period
  • Cultural trends may prove to be a limitation to category growth
  • Social media is a vital tool in promoting herbal and traditional products
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products: Value 2018-2023
  • Table 2 Sales of Herbal/Traditional Products: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 5 Forecast Sales of Herbal/Traditional Products: Value 2023-2028
  • Table 6 Forecast Sales of Herbal/Traditional Products: % Value Growth 2023-2028
CONSUMER HEALTH IN KENYA
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 15 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 16 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources