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Herbal/Traditional Products in Thailand

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    Report

  • 24 Pages
  • January 2024
  • Region: Thailand
  • Euromonitor International
  • ID: 1269042
Herbal/traditional products are popular among Thai consumers, many of whom like to avoid products with synthetic ingredients and instead prefer those with natural elements, with the latter perceived to be safer, healthier, and, more importantly, to have fewer side-effects. This is particularly noticeable in cough, cold and allergy (hay fever) remedies and vitamins and dietary supplements, with herbal/traditional products dominating sales in both categories.

The Herbal/Traditional Products in Thailand report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2019-2023, allowing you to identify the sectors driving growth. Forecasts to 2028 illustrate how the market is set to change.

Product coverage: Herbal/Traditional Cough, Cold and Allergy (Hay Fever) Remedies, Herbal/Traditional Dermatologicals, Herbal/Traditional Dietary Supplements, Herbal/Traditional Digestive Remedies, Herbal/Traditional Paediatric Dietary Supplements, Herbal/Traditional Sleep Aids, Herbal/Traditional Tonics, Herbal/Traditional Topical Analgesics.

Data coverage: Market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?

  • Get a detailed picture of the Herbal/Traditional Products market;
  • Pinpoint growth sectors and identify factors driving change;
  • Understand the competitive environment, the market’s major players and leading brands;
  • Use five-year forecasts to assess how the market is predicted to develop.

Table of Contents

HERBAL/TRADITIONAL PRODUCTS IN THAILANDKEY DATA FINDINGS
2023 DEVELOPMENTS
  • Herbal remedies retain their popularity
  • Relaxation of regulations leads to wider availability of CBD-based offerings
  • Suntory remains the clear leader
PROSPECTS AND OPPORTUNITIES
  • Robust growth expected, thanks to sustained investment in new product launches
  • Trend towards healthier eating habits, and competition from functional packaged foods could affect demand
  • Thai government looks set to play key role in promoting the use of local herbal/traditional products
CATEGORY DATA
  • Table 1 Sales of Herbal/Traditional Products by Category: Value 2018-2023
  • Table 2 Sales of Herbal/Traditional Products by Category: % Value Growth 2018-2023
  • Table 3 NBO Company Shares of Herbal/Traditional Products: % Value 2019-2023
  • Table 4 LBN Brand Shares of Herbal/Traditional Products: % Value 2020-2023
  • Table 5 Forecast Sales of Herbal/Traditional Products by Category: Value 2023-2028
  • Table 6 Forecast Sales of Herbal/Traditional Products by Category: % Value Growth 2023-2028
CONSUMER HEALTH IN THAILAND
EXECUTIVE SUMMARY
  • Consumer health in 2023: The big picture
  • 2023 key trends
  • Competitive landscape
  • Retailing developments
  • What next for consumer health?
MARKET INDICATORS
  • Table 7 Consumer Expenditure on Health Goods and Medical Services: Value 2018-2023
  • Table 8 Life Expectancy at Birth 2018-2023
MARKET DATA
  • Table 9 Sales of Consumer Health by Category: Value 2018-2023
  • Table 10 Sales of Consumer Health by Category: % Value Growth 2018-2023
  • Table 11 NBO Company Shares of Consumer Health: % Value 2019-2023
  • Table 12 LBN Brand Shares of Consumer Health: % Value 2020-2023
  • Table 13 Penetration of Private Label in Consumer Health by Category: % Value 2018-2023
  • Table 14 Distribution of Consumer Health by Format: % Value 2018-2023
  • Table 15 Distribution of Consumer Health by Format and Category: % Value 2023
  • Table 16 Forecast Sales of Consumer Health by Category: Value 2023-2028
  • Table 17 Forecast Sales of Consumer Health by Category: % Value Growth 2023-2028
APPENDIX
  • OTC registration and classification
  • Vitamins and dietary supplements registration and classification
  • Self-medication/self-care and preventive medicine
  • Switches
DISCLAIMERDEFINITIONS
SOURCES
  • Summary 1 Research Sources