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Incontinence in Iran

Euromonitor International, March 2013, Pages: 20

The Iranian population is ageing although it remains a young population (the average age reached 30 in 2012, compared to 27 in 2007). This means that consumer base for incontinence is still very small compared to other hygiene product types. Even among the 5% of the population aged over 65 awareness of the convenience of incontinence products is not high. Thus incontinence remains an underdeveloped product type. However, significant improvement has come from the introduction of several key...

Euromonitor International's Incontinence in Iran report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2008-2012, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2017 illustrate how the market is set to change.

Product coverage: Light Incontinence, Moderate/Heavy Incontinence.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.

INCONTINENCE IN IRAN
Euromonitor International
March 2013

LIST OF CONTENTS AND TABLES

Headlines
Trends
Competitive Landscape
Prospects
Category Data
Table 1 Retail Sales of Incontinence by Category: Value 2007-2012
Table 2 Retail Sales of Incontinence by Category: % Value Growth 2007-2012
Table 3 Incontinence Retail Company Shares 2008-2012
Table 4 Incontinence Retail Brand Shares 2009-2012
Table 5 Forecast Retail Sales of Incontinence by Category: Value 2012-2017
Table 6 Forecast Retail Sales of Incontinence by Category: % Value Growth 2012-2017
Morvarid-e-panberes Co in Tissue and Hygiene (iran)
Strategic Direction
Key Facts
Summary 1 Morvarid-E-Panberes Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 2 Morvarid-E-Panberes Co: Competitive Position 2012
Pars Crepe Co in Tissue and Hygiene (iran)
Strategic Direction
Key Facts
Summary 3 Pars Crepe Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 4 Pars Crepe Co: Competitive Position 2012
Zarin Seloloz Co in Tissue and Hygiene (iran)
Strategic Direction
Key Facts
Summary 5 Zarin Seloloz Co: Key Facts
Company Background
Production
Competitive Positioning
Summary 6 Zarin Seloloz Co: Competitive Position 2012
Executive Summary
Higher Awareness and Wider Product Availability
International Sanctions and High Inflation Hamper Growth in 2012
Domestic Companies Continue To Lead With Few Multinational Rivals
Rapid Development of Modern Retailing Boosts Tissue and Hygiene in Iran
Low Sales Base and Rapid Urbanisation Offer Growth Potential
Market Indicators
Table 7 Birth Rates 2007-2012
Table 8 Infant Population 2007-2012
Table 9 Female Population by Age 2007-2012
Table 10 Total Population by Age 2007-2012
Table 11 Households 2007-2012
Table 12 Forecast Infant Population 2012-2017
Table 13 Forecast Female Population by Age 2012-2017
Table 14 Forecast Total Population by Age 2012-2017
Table 15 Forecast Households 2012-2017
Market Data
Table 16 Retail Sales of Tissue and Hygiene by Category: Value 2007-2012
Table 17 Retail Sales of Tissue and Hygiene by Category: % Value Growth 2007-2012
Table 18 Tissue and Hygiene Retail Company Shares 2008-2012
Table 19 Tissue and Hygiene Retail Brand Shares 2009-2012
Table 20 Retail Sales of Tissue and Hygiene by Distribution Format: % Analysis 2007-2012
Table 21 Retail Sales of Tissue and Hygiene by Category and Distribution Format: % Analysis 2012
Table 22 Forecast Retail Sales of Tissue and Hygiene by Category: Value 2012-2017
Table 23 Forecast Retail Sales of Tissue and Hygiene by Category: % Value Growth 2012-2017
Definitions
Sources
Summary 7 Research Sources

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