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Incontinence in Israel

Euromonitor International, Aug 2011, Pages: 22


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The entrance of the largest chained drugstore retailer, Super-Pharm (Israel) Ltd with its private label range, Life, emphasised the growing demand for such products within health and beauty channels. This is the first time that a well- known retailer has entered incontinence products with a private label range. Until 2010 the main brands that could be found within both grocery and health and beauty channels were Depend Shikma by Hogla and Tena by Sano, however, with the entrance of Life in 2010...

The Incontinence in Israel report offers a comprehensive guide to the size and shape of the market at a national level. It provides the latest retail sales data 2006-2010, allowing you to identify the sectors driving growth. It identifies the leading companies, the leading brands and offers strategic analysis of key factors influencing the market – be they new product developments, distribution or pricing issues. Forecasts to 2015 illustrate how the market is set to change.

Product coverage: Boxed Facial Tissues, Disposable Pants, Economy Toilet Paper, Household Care Wipes and Floor Cleaning Systems, Intimate Wipes, Light Incontinence, Luxury Toilet Paper, Moderate/Heavy Incontinence, Napkins, Nappies/Diapers, Personal Wipes, Pocket Handkerchiefs, Recycled Toilet Paper, Sanitary Protection Excluding Intimate Wipes, Standard Toilet Paper, Tablecloths.

Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.

Why buy this report?
- Get a detailed picture of the Incontinence market;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.





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