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Insights into Direct Selling in China
Euromonitor International, June 2010, Pages: 41
With China establishing itself as an important and very dynamic market for direct sales, this briefing looks in detail at the key growth drivers, product categories, company strategies and consumer preferences that are shaping this market.
The Insights into Direct Selling in China global briefing offers an insight into the size and shape of the retailing industry, highlights emerging trends, their effects on retailing in markets around the world, on the development of channels and consumers’ shopping patterns. It identifies the leading companies and brands, offers strategic analysis of key factors influencing the market - be they the developments of new store types, the importance of non-store retailing, economic/lifestyle influences, private label or pricing issues. Forecasts illustrate how the market is set to change and criteria for success
Product coverage: Non-Store Retailing, Store-based Retailing
Data coverage: market sizes (historic and forecasts), company shares, brand shares and distribution data.
Why buy this report?
- Get a detailed picture of the Retailing industry;
- Pinpoint growth sectors and identify factors driving change;
- Understand the competitive environment, the market’s major players and leading brands;
- Use five-year forecasts to assess how the market is predicted to develop.
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